CPF logo guidance: Prohibited usage
Use of the CPF logo is not permitted in the following:
- Creatives showing product(s) not certified as Climate Pledge Friendly: Only use the CPF logo with creatives showcasing CPF product(s). Every single product shown must be CPF-certified in order to use the logo. Never use the logo in ads showing a product not certified as Climate Pledge Friendly.
- Generic brand creative: Never use the CPF logo in creatives that focus on generic brand communication, even if the messaging relates to sustainability. The CPF label specifically qualifies a single product as Climate Pledge Friendly, and is not applicable to a brand as a whole.
CPF creative guidelines: Copy
As with all ads, CPF creatives must adhere to Amazon Ads policies. Ads must provide clear and accurate information to customers so that they are informed before they engage with an ad or purchase a product.
Amazon Ads policies relating to environmental or “green” claims can be found in Amazon Ads Guidelines and Acceptance Policies: Environmental or “green” claims.
Below are more specific guidance and examples that apply to all ads featuring Climate Pledge Friendly (CPF) products:
My product meets the Climate Pledge Friendly requirements, but isn’t badged. What do I do next?
First, make sure your unique product is certified (not the product packaging or an individual component of your product). If you still think your product should qualify, you can log in to your Seller Central or Vendor Central account to access the Contact Us page.
If you are new to Amazon and your product has a Climate Pledge Friendly certification, get in touch with an account executive and learn how we can help you sell on Amazon.