Establish brand discovery
Sponsored Brands give you the opportunity to quickly grow consideration for your brand and collection of products with customers who have expressed an interest in products like yours.
Establish brand measurement
Sponsored Brands use unique first-party metrics like “new-to-brand” so you can measure how many new customers you’ve gained in the past 12 months and optimize for greater lifetime value.
Create customer trust
When you link your Sponsored Brands campaign to a Store, you extend your interaction past the click. This creates opportunities for deeper connection with potential customers. This connection also allows you to build brand loyalty and provides a chance for up-selling, cart building and bundling.
Learn about your options and create your advertising strategy on Amazon now.
1 CPC Strategy and Survata, “The 2018 Amazon Shopper Behaviour Study” – US, Feb. 2018