Make your headline engaging and action-oriented. Call out whether your products are new or exclusive, and be sure to express what makes them unique. For a good customer experience, make sure your headline corresponds with the products you chose for the ad—and remember these key points:
• Check your grammar: Incorrect punctuation, spelling, or capitalization will be flagged during moderation. Save time and revisions by triple-checking that your headline is accurate.
• Don’t embellish: You want to put your brand and products in the best light, but avoid using unsupported claims such as “best” or “top-selling.”
• Be mindful of your promotional and holiday messaging: You can promote your deals with Sponsored Brands to help get more eyes on them. When calling out your promotion, be sure your campaign end date corresponds with your message (for example, a campaign with a Christmas-themed promotion would need to end on December 25). Your deal also must be created before you launch your ad campaign.