Celebrating our 2025 Partner Awards winners

This evening, we hosted our annual Amazon Ads Partner Awards ceremony, kicking off unBoxed 2025 in Nashville, Tennessee. It was inspiring to see the advertising community come together to celebrate the achievements of our partners who are pushing the boundaries of what's possible with Amazon Ads to deliver measurable results for advertisers.

The Amazon Ads Partner Awards recognize members of our Partner Network who deliver innovative campaigns that drive business growth for their clients. These agencies and technology solution providers combine deep expertise across Amazon Ads solutions with data-driven approaches that help businesses of all sizes connect with relevant audiences. Our Partner Network continues to grow, offering advertisers access to specialized expertise in planning, technical implementation, creative development, measurement strategies, and more. These trusted partners help businesses address unique challenges and accelerate their business growth.

Partner expertise was clearly on display during this year's competition. From a field of 48 finalists representing nine countries across three continents, 16 winners emerged to take home honors for their innovative work helping brands grow. Selecting just 16 winners from this outstanding group was difficult, which speaks to the caliber of innovation across our network.

I want to extend my sincere thanks to our panel of judges, which included executives from the Interactive Advertising Bureau (IAB), The New York Times, Kantar, and Amazon. They carefully reviewed hundreds of entries to select our winners. Their thoughtful evaluation identified campaigns that demonstrated both innovative use of Amazon Ads capabilities and clear business results. I appreciate the time and expertise they dedicated to recognizing excellence in our partner community.

As we continue through this week, these award-winning campaigns have set the tone for unBoxed 2025 and what we can do together to deliver advertising experiences that resonate with customers and drive business impact for advertisers. I look forward to building on this momentum with our partners and advertisers in the days ahead.

Congratulations to all our winners. The full list of 2025 Amazon Ads Partner Award Winners is below. For all the details regarding their award-winning campaigns, visit Partner Awards.

For advertisers inspired by the success stories we celebrated tonight, the Amazon Ads Partner Network connects you with agencies and technology providers who have demonstrated proven expertise in Amazon Ads solutions. These partners receive access to exclusive resources, training, and programs that enable them to deliver exceptional value to their clients. Advertisers should visit our Partner Directory overview to learn how to connect with an Amazon Ads partner. If you are a partner and are interested in becoming part of the network, visit the Partner Network.

2025 Global Excellence Award winners

Technology Innovation: Gigi

Global Expansion: Hofan

AI Innovation: Atom11

Performance Optimization: Amerge

2025 Regional Excellence Award winners