2025 retail holiday calendar: Key global shopping events

Valentine's Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

Easter, April 20

Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.

Mother’s Day, May 26

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Father's Day, June 23

A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Back to School, July – August

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

Black Week, November 28– December 1

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Valentine's Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

Easter, April 20

Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.

Mother's Day, May 25

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Father's Day, November 9

A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Black Friday and Cyber Monday, November 28 – December 1

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Valentine's Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

Ramadan, February 28–March 29

Ramadan is a time for spiritual reflection and growth, to help those in need, and to spend time with loved ones. It's also a time when Muslims around the world fast during daylight hours for the whole month of Ramadan.

Eid Al Fitr, March 30–31

A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.

Children's Day, April 23

Children's Day is known in Turkey as the National Sovereignty and Children's Day. April 23rd is a public holiday in Turkey, commemorating the foundation of the Grand National Assembly of Turkey. Turkey's founder, Atatürk, dedicated this day to all the children of the world.

Mother's Day, May 11

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Father's Day, June 15

A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Back to School, August – September

In the lead-up to students returning to school, shopping for school supplies and apparel peaks, as pupils prepare for a new school year.

Smiling Friday, November 28 – December 1

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Japanese New Year, January 1 – January 3

The Japanese New Year (Shōgatsu) is one of the most important holidays of the year. It is celebrated by spending time with family, preparing festive meals, and money giving. There’s a nationwide offline and online shopping event to mark the first sale of the year, Hatsuuri, where retails offer discounts, promotions, or more traditionally—goody bags. Unofficially, it is considered the Japanese version of Black Friday. appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

Valentine’s Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

White Day, March 14

A day for those who received Valentine’s Day gifts to reciprocate to loved ones.

Back to School and New Fiscal Year, March – April

In the lead-up to students returning to school, shopping for school supplies and apparel peaks. Also, April is the start of a new fiscal year for most Japanese companies, and the demand for office supplies and stationery increases.

Golden Week, April 29 – May 6

At the end of April is a series of individual public holidays. Many people will take annual leave to make it a long holiday, which is called Golden Week in Japan. Golden Week provides a boost to the travel industry, as well as consumer spending.

Children’s Day, May 5

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

Mother’s Day, May 11

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Father’s Day, June 15

Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.

Summer Vacation, July – August

Schools in Japan are closed for summer vacation from mid-July to the end of August. During this period, demands for travel related products will increase.

Obon, August 13 – 16

Obon is a traditional Japanese event to pray for the spirits of ancestors. People usually get a few days of vacation, and go back to their hometowns to meet with family and friends.

Silver Week, September

There are a series of individual public holidays. Many people will take annual leave to make it a long holiday week.

Halloween, October 31

A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties.

Black Friday and Cyber Monday, November 28 – December 1

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Day (December 25), and Ōmisoka (December 31) which celebrates the last day of the year. These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Valentine’s Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

International Women’s Day, March 8

International Women’s Day commemorates the cultural, political, and socioeconomic achievements of women around the world.

Father’s Day, June 15

Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.

Back to School, June

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

Diwali, October 23

Diwali is a religious festival celebrated by people of different faiths from the Indian subcontinent, including Hindus, Jains, and Sikhs. It is traditionally celebrated by decorating houses, lighting oil lamps, wearing new clothes, preparing large festive meals, and exchanging gifts.

Singles' Day, November 11

“Singles' Day” is an unofficial holiday and shopping day that celebrates people who are not in romantic relationships.

Children’s Day, November 14

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

Black Friday and Cyber Monday, November 28 – December 1

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Back to School, January

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

Valentine’s Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

International Women’s Day, March 8

International Women’s Day commemorates the cultural, political, and socioeconomic achievements of women around the world.

Easter, April 20

Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.

Mother's Day, May 11

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Mid-year Sale, June

The end of the financial year sale is a shopping event where stores offer discounts to get rid of last season’s stock before June 30 arrives.

Father's Day, September 7

A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Halloween, October 31

A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties.

Black Friday and Cyber Monday, November 28 – December 1

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Boxing Day, December 26

Boxing Day is a holiday celebrated the day after Christmas Day (26 Dec). Though it originated as a holiday to give gifts to the poor, today Boxing Day is primarily known as a shopping holiday.

Lunar New Year, January 29

This annual 15-day festival marks the end of winter and the beginning of the spring season. For many Asian countries, the Lunar New Year is the most important holiday of the year. It is celebrated by spending time with family, decorating the house, preparing festive meals, and exchanging gifts.

Valentine's Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

Mother’s Day, May 11

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Father’s Day, June 15

Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.

National Day Sale, August 9

Every year in August, the nation celebrates Singapore’s birthday. Around this time, it's typical for retailers to offer discounts and promotions, often tied to Singapore’s age.

Children’s Day, October 3

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

Singles' Day, November 11

“Singles' Day” is an unofficial holiday and shopping day that celebrates people who are not in romantic relationships.

Black Friday and Cyber Monday, November 28 – December 1

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.

End of year holidays, December 24 – January 1

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (24 December, Christmas Day (25 December), and New Year's Day (1 January). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Valentine's Day, February 14

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

Ramadan, February 28–March 29

Ramadan is a time for spiritual reflection and growth, to help those in need, and to spend time with loved ones. It's also a time when Muslims around the world fast during daylight hours for the whole month of Ramadan.

Eid Al Fitr, March 30–March 31

A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.

Back to School, July – September

In the lead-up to students returning to school, shopping for school supplies and apparel peaks, as pupils prepare for a new school year.

Singles' Day, November 11

“Singles' Day” is an unofficial holiday and shopping day that celebrates people who are not in romantic relationships.

Children’s Day, November 20

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

White Friday, November 28 – December 1

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.

End of year holidays, December – January

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Ramadan, February 28–March 29

Ramadan is a time for spiritual reflection and growth, to help those in need, and to spend time with loved ones. It's also a time when Muslims around the world fast during daylight hours for the whole month of Ramadan.

Eid Al Fitr, March 30–March 31

A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.

Back to School, August

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

Singles' Day, November 11

“Singles' Day” is an unofficial holiday and shopping day that celebrates people who are not in romantic relationships.

Children’s Day, November 20

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

White Friday, November 28 – December 21

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.

End of year holidays, December – January

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

Ramadan, February 28–March 29

Ramadan is a time for spiritual reflection and growth, to help those in need, and to spend time with loved ones. It's also a time when Muslims around the world fast during daylight hours for the whole month of Ramadan.

Eid Al Fitr, March 30–March 31

A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.

Back to School, August

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

Singles' Day, November 11

“Singles' Day” is an unofficial holiday and shopping day that celebrates people who are not in romantic relationships.

White Friday, November 29 – December 21

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.

End of year holidays, December – January

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.