Make Ramadan memorable
with Amazon Ads

From browsing to streaming, shopping to gaming, here’s how your brand can play a meaningful role in consumers lives this Ramadan. Amazon Ads lets you join their space without interruptions and build closer connections.

Ramadan by the numbers


1 in 3 shoppers across both the UAE and KSA start their Ramadan shopping 30-days before1


1.56X (UAE) and 1.93X (KSA) increase in searches on respectively during the month of Ramadan2


1.46X (UAE) and 1.40X (KSA) times more traffic on respectively throughout Ramadan period vs 60 days before3


88% of UAE shoppers and 86% of KSA shoppers found Amazon Ads helpful in discovering new brands in the lead up to Ramadan 20224


When is Ramadan?

Ramadan will take place from 22 March – 20 April 2023.

What is Ramadan?

Ramadan is a time for spiritual reflection and growth, to help those in need and to spend time with loved ones. It’s also a time when Muslims around the world fast during daylight hours for the whole month of Ramadan.

When is Eid Al Fitr?

Eid Al Fitr will take place from 21 April – 22 April 2023.

What is Eid Al Fitr?

Eid Al Fitr is a religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.

When should I start marketing for Ramadan?

Our research shows that over 58% of shoppers begin their preparations between two weeks to a month before the start of Ramadan. Start thinking about your marketing strategy early, and remember, even though it’s good to start raising awareness early, shopping also continues right through Ramadan and Eid Al Fitr.

1–4 Amazon Ads research, 2022