According to the study, frequent Amazon shoppers are more likely to have learned about their banking account via online media channels.8
The survey results showed that when it comes to media channels, banking account audiences are 25% more likely to recall online ads than offline ads. The respondents in the survey primarily become aware of banks through digital ad content, such as banner ads and website ads (62%). Additional sources of awareness were third-party search (i.e., through search engines) (41%) and online reviews such as recommendations from experts and consumers (34%).9
According to the study, convenience is by far the most important factor (67%) for account holders when choosing a bank, followed by an existing relationship with the bank (40%), then fees or rates (36%).10 While convenience is important for both frequent and occasional shoppers, it’s also important to consider the relationships, offers and online access.
Amazon Ads can help empower banking and financial services marketers to connect with audiences looking to explore and discover new financial products and services available to them. Amazon Ads can help your brand engage with all types of audiences, whether they’re on Amazon, Twitch, or IMDb.