Experiential marketing is a process for brands to connect with customers through experiences, such as pop-up stores and virtual events. They’re often held in-person and include digital components, as an effective way for brands to create unique and memorable moments.
Amazon Ads offers several solutions that help brands execute successful experiential marketing campaigns. Here are just a few:
A brand’s experiential marketing campaign should be unique. The Amazon Ads custom team works closely with brands to create memorable experiences, no matter where potential customers are in the marketing funnel. These innovative, end-to-end campaigns use Amazon’s first-party insights to help brands reach audiences locally, nationally, or globally. Get in touch with our sales team to learn more.
Amazon Ads offers enhanced features for interactive marketing, including interactive audio ads and interactive video ads, to help make it easier for customers to engage with brands. Interactive experiences across different devices helps deliver unique ads to audiences where they are already consuming content.
Stores allow brands to showcase their offerings in a multi-page, immersive shopping experience on Amazon, and are a way to continue driving brand awareness after an event. They’re simple to set up and edit using drag-and-drop tiles or predesigned templates that allow you to use rich media like images and video, without writing a line of code. Brands can select their own unique, easy-to-remember Amazon URL for their Store, which makes it simple for consumers at an offline experience to find the brand's Store online later. Brands also get reporting on Store-related sales, enabling them to quickly gain insights into visits, page views, and traffic sources to help quantify their experiential marketing campaigns.
With Sponsored Display, brands can create digital ads that complement and underscore experiential marketing tactics in a snap, no matter the budget. Brands can engage with audiences on or off Amazon with display campaigns that can be created in minutes.