View Special Offers

View Special Offers (VSO) and View More Ads (VMA) are ways for users to re-engage with products and brands that they’ve seen on their Fire tablet wake screen.

View Special Offers is available on Gen 5 and 6 devices; View More Ads is available on devices Gen 7 and up.

VSO Experience Overview

Customers navigate to the Offers app on their Fire device. Here, they will find a grid of ad creatives that have run on their device. Tapping on any of the creatives links to the click-through destination of the original ad creative: an Amazon shopping page (products, movies, apps, etc.) or a full-screen interactive experience (Custom Landing Page, Click to full-screen video, or tablet-optimized external URL).

Sample VSO screenshot

Creative Guidelines

A call to action is recommended, but not required.

  • If used, the call to action must be clear and specific. It must be formatted in sentence case or align with the advertiser’s established CTA branding. Mixed case is not allowed.
  • The call to action must not be designed as a button.
  • Copy should be legible and easy to read. Headline should be under 60 characters and no more than 3 lines. Fonts should reflect the advertiser’s brand.
  • Artwork must not contain a border.
  • Messaging should reflect the content of the corresponding Landing Page.

Creative specifications

View Special Offers tile assets must be created according to these specifications:

Dimensions Max. file weight Format Min. font size (US/EU)
424x424px 60kb JPG 28pt

VMA Experience Overview

Customers navigate to the View More Ads experience by swiping right on the lock screen. Here, they will find a carousel of ad creatives that have run on their device. Tapping on any of the creatives links to the click-through destination of the original ad creative: an Amazon shopping page (products, movies, apps, etc.) or a full-screen interactive experience (Custom Landing Page, Click to full-screen video, or tablet-optimized external URL).

Sample VMA screenshot

Creative specifications

Devices Gen 7 and up re-use Wake Screen assets for this placement; no additional assets are needed.