Amazon Advertising Platform (AAP)

The Amazon Advertising Platform allows advertisers to efficiently reach Amazon shoppers on Amazon sites, across the web, and in mobile apps.

Desktop and mobile web display ads

AAP includes standard sizes for display on Amazon and other sites around the web.

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Mobile banner ads

AAP Mobile offers display advertisers the ability to reach and target mobile users on high-quality third-party mobile applications on Android, Kindle Fire, and iOS platforms.

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Mobile interstitial ads

AAP Mobile publishers can choose to display full-screen interstitial ads in their app, instead of or in addition to banner ads.

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Video ads

Advertisers can serve 5+ second in-stream and out-stream video ads in MP4, WebM, or FLV format using the Amazon Ad Platform.

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