About Amazon Ads

Grow your business with our ad campaign products, first-party insights, expansive reach, and holistic measurement solutions.

Why Amazon Ads?

Available to businesses of all sizes and accessible to marketers of every level of expertise, Amazon Ads can connect you with customers wherever they are and provide the insights to drive results.

No. 1

Ranking in Advertiser Perceptions survey for offering good value for investment and as an industry leader in trust1


Average monthly ad-supported reach of Amazon Ads exclusive O&O inventory in the U.S.2


Percentage of surveyed shoppers who say they are more likely to make a purchase from an ad seen on Amazon3


Percentage of surveyed shoppers who discover new brands, of all sizes, on Amazon4


Percentage of sales driven by Amazon Ads for U.S. small businesses5


Average increase in non-Amazon sales for brands that use Amazon display ads and a 23% increase for brands that use sponsored ads6

Solutions for every marketing objective

Explore how Amazon Ads helped businesses like yours meet their advertising goals.

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Reach more customers

Connect with your customers at the right time with messages that matter.

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Using multiple ad products really helped us reach both potential customers and existing customers. In particular, we recommend combining ad products if you’re looking to reach new customers.

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Increase traffic

Maximize customer engagement on your website or Brand Store.

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Sponsored Display has loads of placements across Amazon. This gives you the opportunity to increase your visibility to shoppers.

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Increase sales

Utilize insights that drive results with customers, on Amazon or wherever they spend time.

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Through targeted [Amazon Ads] campaigns... we’ve been able to increase our visibility and establish ourselves as a trusted and reputable brand anywhere customers spend their time.

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Build brand awareness

Capture attention using our unparalleled insights and innovative ad formats.

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You’ve got to be selling on Amazon. And you need to start by using Amazon Ads to help get you out of the wilderness. You can use the ads to help build yourself in your product category.

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Solutions for your industry

Find the right products for your brand with our nimble advertising solutions.

Ready to launch a campaign?

Register today to move your business forward.

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What is Amazon Ads?

Amazon Ads offers a range of products and solutions that can help businesses achieve their advertising goals. With our insights, reach, and premium entertainment properties, you can connect with the right audiences in the right places, both on Amazon and wherever they spend time.

Who can use Amazon Ads?

Amazon Ads products and solutions are available for registered sellers, product and book vendors, Kindle Direct Publishing authors, app developers, and agencies. Please refer to our products for eligibility criteria.

How do I get started with Amazon Ads?

To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Brand Stores, visit the Register page and choose one of the options to enroll.

Display ads, video ads, and ads run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. Contact us to get started.

How much does it cost to use Amazon Ads?
  • Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
  • The cost of display ad and video ad campaigns can vary depending on format and placement.
  • Audio ads are sold on a cost-per-mille basis.
  • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (US).
  • You can create a Brand Store for free.


1Brand Tracker Report, Advertiser Perceptions, Q3'22
2Amazon internal data, Dec 2023 and Mar 2024, US. Unduplicated monthly audience reach across the Amazon store, Prime Video, Twitch, Freevee, Fire TV Channels, Thursday Night Football, IMDb, Amazon Music, Wondery, Alexa, Fire tablet, Fire TV, Amazon Fresh, Amazon Go, Whole Foods. Applies a multiplier for individuals per household to all inventory.
3Kantar Consumer Survey, July 2022, U.S.
4Kantar Consumer Survey, July 2022, U.S.
5Amazon internal, Q2 2022, U.S.
6Amazon Ads third-party incremental reach analysis, Jan-Dec 2023