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        Product recommendations tailored to your objectives
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        Showcase your individual products with ads that appear in Amazon shopping results
      • Sponsored Brands
        Drive discovery of your brand with ads that appear in Amazon shopping results
      • Sponsored Display
        Engage shoppers on and off Amazon with self-service display ads
      • Amazon DSP
        Programmatically buy display, video, and audio ads on and off Amazon with our demand-side platform
      • Video ads
        Put your brand in the spotlight with Streaming TV ads and online video ads
      • Audio ads
        Turn it up with ads on Amazon Music's free ad-supported tier
      • Custom advertising solutions
        Go big with innovative, tailored campaigns across online and offline channels
    • Brand shopping experiences
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        Build your own multipage dedicated brand destination on Amazon at no cost
      • Posts
        Highlight your products with free, visual posts featured in a shoppable feed on Amazon
      • Amazon Live
        Inspire and educate audiences in real time through interactive, shoppable livestreams
    • Ad Tech
      • Amazon DSP
        Programmatically buy display, video, and audio ads on and off Amazon with our demand-side platform
      • Amazon Attribution
        Optimize your non-Amazon marketing channels with our analytics and measurement solution
      • Amazon Marketing Cloud
        Perform custom analytics with our holistic measurement solution for on-Amazon marketing
      • Amazon Marketing Stream
        Get hourly Amazon Ads campaign metrics and information on campaign changes in near real time
      • Sizmek Ad Suite
        Create, measure, and optimize campaigns with our global, multichannel ad-server
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      Online advertising best practices and inspiration from industry leaders
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      Discover insights, tips, guided learning, webinars, videos and advertising success stories
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      The information and guidelines you need to help grow your business with Amazon
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      Get the answers to popular questions about Amazon Ads
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      Whether it's planning, optimization, or creative services, find the partner that's right for you
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      Build your Amazon Ads expertise, access resources, and get discovered
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Amazon Ads
  • Products
      Products
    • Ad products
        Ad products
      • Sponsored Products
      • Sponsored Brands
      • Sponsored Display
      • Amazon DSP
      • Video ads
      • Audio ads
      • Custom advertising solutions
    • Brand shopping experiences
        Brand shopping experiences
      • Stores
      • Posts
      • Amazon Live
    • Ad Tech
        Ad Tech
      • Amazon DSP
      • Amazon Attribution
      • Amazon Marketing Cloud
      • Amazon Marketing Stream
      • Sizmek Ad Suite
  • Industries
      Industries
    • Automotive
    • Beauty
    • Consumer electronics
    • Entertainment
    • Fashion
    • Financial services
    • Grocery
    • Health and personal care
    • Home goods and furniture
    • Home improvement
    • Hospitality
    • Publishing
    • Telecom
    • Toys and games
  • Learn
      Learn
    • Blog
    • Learning console
    • Product announcements
    • Insights
    • Ad specs and policies
    • FAQ
  • Partners
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    • Find a partner
    • Become a partner
  • Help me get started
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    Amazon Ads

    Your Brand. Their World.

    Ready to meet audiences where they shop, read, listen, and watch?
    Start your Amazon Ads journey today by answering four simple questions.

    Get started

    Amazon Ads

    Your Brand. Their World.

    Ready to meet audiences where they shop, read, listen, and watch?
    Start your Amazon Ads journey today by answering four simple questions.

    Get started

    Amazon Ads

    Your Brand. Their World.

    Ready to meet audiences where they shop, read, listen, and watch?
    Start your Amazon Ads journey today by answering four simple questions.

    Get started

    Amazon Ads

    Your Brand. Their World.

    Ready to meet audiences where they shop, read, listen, and watch?
    Start your Amazon Ads journey today by answering four simple questions.

    Get started

    Amazon Ads

    Your Brand. Their World.

    Ready to meet audiences where they shop, read, listen, and watch?
    Start your Amazon Ads journey today by answering four simple questions.

    Get started

    Advertising books on Amazon

    Whether you’ve released one title or dozens, Amazon Ads offers unique solutions for authors and book publishers.

    illustration of a man typing on laptop

    A guide for authors

    Find readers for your books, both old and new, with best practices for authors.

    illustration of a woman with books at a table

    A guide for book vendors

    Reach customers by launching effective campaigns and optimizing clicks.

    Real campaigns with real results

    See how agencies have leveraged Amazon Ads to drive results for their clients.

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    How one agency achieved 2,000% return on ad spend

    Fellowes Japan outsourced its internet advertising to an agency, and the result was even bigger than they imagined.

    l'oreal products

    This is how L'Oréal doubled sales with Amazon Ads

    Learn how L'Oréal leveraged a "better together" approach through Sponsored Products, Sponsored Brands, Stores, and Sponsored Display.

    ramen noodles

    Small changes helped Yoshinoya increase sales by 18x

    Over three years, the frozen gyudon toppings brand discovered a little ad diversification goes a long way.

    Let’s go places, together

    Take your brand to the next level with insighs and perspecitives from Amazon Ads

    graph illustration

    Introduction to bids and budgets

    Walk through the concepts for bids and budgets in our webinar.

    video illustration

    Six tips to level up your online video ads

    From length to content, these tips will help refine your video strategy and make your brand stand out.

    announcement icon

    The secret to OnePlus's success is all in the feedback

    When mobile company OnePlus wanted to reach adult Gen Z audiences, they started the conversation by listening first.

    Let’s go places, together

    Reach new customers with Amazon Ads

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    Develop your SEM strategy

    Check out our guide for an overview of search engine marketing, including tips and strategies.

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    Create your product launch strategy

    Explore these best practices for product launch advertising.

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    Optimize your brand

    Ready to introduce your brand to new audiences? Learn how Amazon Ads can help.

    Get your brand in their hands

    Discover the importance of mobile ads and how integral they are to your marketing strategy.

    mobile ads illustration

    Reach new customers with mobile ads

    Learn how you can get started with mobile ads today.

    illustration of a woman with books at a table

    The secret to OnePlus's success is all in the feedback

    When mobile company OnePlus wanted to reach adult Gen Z audiences, they started the conversation by listening first.

    illustration of woman reading books

    Getting your words in more hands

    Amazon was a book seller before anything else. With these advertising solutions, authors can take control of their own marketing story.

    Discover advertising opportunities for authors
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    Amazon Ads Partner Network

    Ready to grow your business? Join the Partner Network to build your Amazon Ads expertise, access resources, and connect with advertisers.

    Join the Partner Network
    Amazon Ads Educators

    Shortcuts to success

    Educators have collectively coached thousands of Amazon sellers—helping to scale brands to six figures and turned side hustles into full-time jobs. Now, they are revealing their unique backgrounds and perspectives so you can do it, too.

    Meet the Educators
    Amazon Ads Educators

    Shortcuts to success

    Educators have collectively coached thousands of Amazon sellers—helping to scale brands to six figures and turned side hustles into full-time jobs. Now, they are revealing their unique backgrounds and perspectives so you can do it, too.

    Meet the Educators

    Celebrate inspiring stories

    Creators and entrepreneurs share how they strive to make the world more equitable and inclusive.

    Claire Paull, Director of Global Marketing at Amazon Ads

    How brands help support this musician's art on Twitch

    ­­Raquel Lily left her career in the medical industry to become a professional musician. Brands and her community on Twitch helped make it happen.­

    Melissa Orijin, the founder of Orijin Bees

    A mother's desire for representation inspired a doll brand

    Melissa Orijin, the founder of Orijin Bees, discusses inclusivity in the toy industry and the value of initiatives like Amazon’s Black Business Accelerator.

    Collage of women who run their own businesses

    How Mastercard is highlighting businesses founded by Black women

    Founder and CEO of Pattern Beauty Tracee Ellis Ross, Elaine Welteroth, and Coco Jones join Amazon and Mastercard in conversation with Black women blazing trails in business.

    Celebrate inspiring stories

    Creators and entrepreneurs share how they strive to make the world more equitable and inclusive.

    Claire Paull, Director of Global Marketing at Amazon Ads

    How brands help support this musician's art on Twitch

    ­­Raquel Lily left her career in the medical industry to become a professional musician. Brands and her community on Twitch helped make it happen.­

    Melissa Orijin, the founder of Orijin Bees

    A mother's desire for representation inspired a doll brand

    Melissa Orijin, the founder of Orijin Bees, discusses inclusivity in the toy industry and the value of initiatives like Amazon’s Black Business Accelerator.

    Collage of women who run their own businesses

    How Mastercard is highlighting businesses founded by Black women

    Founder and CEO of Pattern Beauty Tracee Ellis Ross, Elaine Welteroth, and Coco Jones join Amazon and Mastercard in conversation with Black women blazing trails in business.

    Celebrate inspiring stories

    Creators and entrepreneurs share how they strive to make the world more equitable and inclusive.

    Claire Paull, Director of Global Marketing at Amazon Ads

    How brands help support this musician's art on Twitch

    ­­Raquel Lily left her career in the medical industry to become a professional musician. Brands and her community on Twitch helped make it happen.­

    Melissa Orijin, the founder of Orijin Bees

    A mother's desire for representation inspired a doll brand

    Melissa Orijin, the founder of Orijin Bees, discusses inclusivity in the toy industry and the value of initiatives like Amazon’s Black Business Accelerator.

    Collage of women who run their own businesses

    How Mastercard is highlighting businesses founded by Black women

    Founder and CEO of Pattern Beauty Tracee Ellis Ross, Elaine Welteroth, and Coco Jones join Amazon and Mastercard in conversation with Black women blazing trails in business.

    Celebrate inspiring stories

    Creators and entrepreneurs share how they strive to make the world more equitable and inclusive.

    Claire Paull, Director of Global Marketing at Amazon Ads

    How brands help support this musician's art on Twitch

    ­­Raquel Lily left her career in the medical industry to become a professional musician. Brands and her community on Twitch helped make it happen.­

    Melissa Orijin, the founder of Orijin Bees

    A mother's desire for representation inspired a doll brand

    Melissa Orijin, the founder of Orijin Bees, discusses inclusivity in the toy industry and the value of initiatives like Amazon’s Black Business Accelerator.

    Collage of women who run their own businesses

    How Mastercard is highlighting businesses founded by Black women

    Founder and CEO of Pattern Beauty Tracee Ellis Ross, Elaine Welteroth, and Coco Jones join Amazon and Mastercard in conversation with Black women blazing trails in business.

    Celebrate inspiring stories

    Creators and entrepreneurs share how they strive to make the world more equitable and inclusive.

    Claire Paull, Director of Global Marketing at Amazon Ads

    How brands help support this musician's art on Twitch

    ­­Raquel Lily left her career in the medical industry to become a professional musician. Brands and her community on Twitch helped make it happen.­

    Melissa Orijin, the founder of Orijin Bees

    A mother's desire for representation inspired a doll brand

    Melissa Orijin, the founder of Orijin Bees, discusses inclusivity in the toy industry and the value of initiatives like Amazon’s Black Business Accelerator.

    Collage of women who run their own businesses

    How Mastercard is highlighting businesses founded by Black women

    Founder and CEO of Pattern Beauty Tracee Ellis Ross, Elaine Welteroth, and Coco Jones join Amazon and Mastercard in conversation with Black women blazing trails in business.

    Amazon Ads Educators

    Shortcuts to success

    Educators have collectively coached thousands of Amazon sellers—helping to scale brands to six figures and turned side hustles into full-time jobs. Now, they are revealing their unique backgrounds and perspectives so you can do it, too.

    Meet the Educators

    Advertising 101

    Explore these resources for beginners to learn how to best use Amazon Ads solutions.

    woman smiling with her laptop

    Ready to launch your first book marketing campaign?

    These are the five key things to keep in mind when you're ready to create your own campaign.

    man and laptop

    A strategy is worth 1,000 (key)words

    Authors know more than anyone how important word choice is. Read up on the importance of keywords on Amazon Ads.

    woman looking at phone

    Learn more about ad moderation and approval

    This online learning, specifically for book advertisers, will help you create the ads that will work best for you.

    woman smiling at laptop

    Put your work at the forefront

    Uncover how to use sponsored ads for authors with this introductory webinar.

    Advertising 101

    Explore these resources for agencies to learn how to best use Amazon Ads solutions.

    woman smiling with her tablet

    Make the most of your ad dollars

    This guide to return on ad spend (ROAS) gives marketers a crash course in one of advertising's most important metrics.

    woman looking at laptop

    What is your video ads IQ?

    Boast your proficiency in video ads by mastering how to incorporate video into a marketing portfolio.

    woman looking at laptop

    A guide to brand experience

    Build strong relationships with your customers through positive brand experiences.

    man looking at his laptop

    Demand side? Certified

    Show off your knowledge of Amazon Ads programmatic offerings.

    Advertising 101

    Explore these resources to learn how to best use Amazon Ads solutions.

    man looking at his phone

    Get your brand in their hands

    Discover the importance of mobile ads and how integral they are to your marketing strategy.

    woman smiling with her tablet

    Launch a sponsored ads campaign

    This intro-level webinar will help you learn about sponsored ads and how they work on Amazon.

    woman smiling with tablet

    Build a strong advertising foundation

    Whether it's an introduction or a refresh, this webinar will help you build a strong foundation in Amazon Ads.

    man looking at laptop

    Make the most of your ad dollars

    This guide to return on ad spend (ROAS) gives marketers a crash course in one of advertising's most important metrics.

    Advertising 101

    Explore these resources for beginners to learn how to best use Amazon Ads solutions.

    woman smiling with laptop

    A guide to brand experience

    Build strong relationships with your customers through positive brand experiences.

    man looking at phone

    Everything to know about sponsored ads

    This intro-level webinar will help you learn about sponsored ads and how they work on Amazon.

    man and tablet

    The 4 Ps every marketer should know

    Learn about the structure of a sound marketing strategy, and how it can help shape your business.

    woman and tablet

    Build a strong advertising foundation

    Whether it's an introduction or a refresh, this webinar will help you build a strong foundation in Amazon Ads.

    Advertising 101

    Explore these resources for beginners to learn how to best use Amazon Ads solutions.

    man looking at his phone

    The 4 Ps every marketer should know

    Learn about the structure of a sound marketing strategy, and how it can help shape your business.

    woman smiling with laptop

    Launch a sponsored ads campaign

    This intro-level webinar will help you learn about sponsored ads and how they work on Amazon.

    woman and tablet

    Build a strong advertising foundation

    Whether it's an introduction or a refresh, this webinar will help you build a strong Amazon Ads foundation.

    man and tablet

    A guide to brand experience

    Build strong relationships with your customers through positive brand experiences.

    Education and inspiration

    Product announcements icon
    About us

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Insights icon
    Insights

    Take a deep dive into our courses, case studies, guides, and research to enhance your advertising strategy.

    Blog icon
    Blog

    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.

    Learning console icon
    Webinars

    Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

    Learning console icon
    Learning console

    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Education and inspiration

    Product announcements icon
    About us

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Insights icon
    Insights

    Take a deep dive into our courses, case studies, guides, and research to enhance your advertising strategy.

    Blog icon
    Blog

    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.

    Learning console icon
    Webinars

    Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

    Learning console icon
    Learning console

    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Education and inspiration

    Product announcements icon
    About us

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Insights icon
    Insights

    Take a deep dive into our courses, case studies, guides, and research to enhance your advertising strategy.

    Blog icon
    Blog

    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.

    Learning console icon
    Webinars

    Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

    Learning console icon
    Learning console

    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Education and inspiration

    Product announcements icon
    About us

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Insights icon
    Insights

    Take a deep dive into our courses, case studies, guides, and research to enhance your advertising strategy.

    Blog icon
    Blog

    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.

    Learning console icon
    Webinars

    Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

    Learning console icon
    Learning console

    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Education and inspiration

    Product announcements icon
    About us

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Insights icon
    Insights

    Take a deep dive into our courses, case studies, guides, and research to enhance your advertising strategy.

    Blog icon
    Blog

    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.

    Learning console icon
    Webinars

    Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

    Learning console icon
    Learning console

    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Amazon Ads FAQ

    Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.

    What is Amazon Ads?

    Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and/or agencies (refer to each product's page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

    How does Amazon Ads work?

    To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.

    Display ads, video ads, and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. Contact us to get started.

    How do you sell books with Amazon Ads?

    With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.

    How much do Amazon Ads solutions cost?
    • Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
    • The cost of display ad and video ad campaigns can vary depending on format and placement.
    • Audio ads are sold on a cost-per-mille basis.
    • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD). Contact an Amazon Ads account executive for more information.
    • You can create a Store for free.
    What kind of reports are available to help measure my return on investment?

    Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.

    How do you optimize ads on Amazon?

    Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses, and dive deep in our insights library.

    Amazon Ads FAQ

    Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.

    What is Amazon Ads?

    Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and/or agencies (refer to each product's page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

    How does Amazon Ads work?

    To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.

    Display ads, video ads, and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. Contact us to get started.

    How much do Amazon Ads solutions cost?
    • Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
    • The cost of display ad and video ad campaigns can vary depending on format and placement.
    • Audio ads are sold on a cost-per-mille basis.
    • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD). Contact an Amazon Ads account executive for more information.
    • You can create a Store for free.
    What kind of reports are available to help measure my return on investment?

    Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.

    How do you optimize ads on Amazon?

    Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses, and dive deep in our insights library.

    How do you sell books with Amazon Ads?

    With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.

    • Ad products
      • Sponsored Products
      • Sponsored Brands
      • Sponsored Display
      • Amazon DSP
      • Video ads
      • Audio ads
      • Custom advertising solutions
    • Brand shopping experiences
      • Stores
      • Posts
      • Amazon Live
      • Ad Tech
        • Amazon DSP
        • Amazon Attribution
        • Amazon Marketing Cloud
        • Amazon Marketing Stream
        • Sizmek Ad Suite
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      • Consumer electronics
      • Entertainment
      • Fashion
      • Financial services
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