Posts

Posts were discontinued in July 2025

New Post creation was disabled in June 2025 to allow Amazon Ads to focus on enhancing and developing other sponsored advertising creative solutions.

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Frequently asked
questions, answered

What were Posts?

Posts were a browse and discovery experience that allowed brands to showcase their products through lifestyle imagery, videos, and captions across various feeds on Amazon.

Why were Posts discontinued?

Amazon Ads decided to discontinue Posts to focus on enhancing and developing other sponsored advertising creative solutions.

What alternatives to Posts are available?

Amazon Ads offers several tools for brand building including Brand Stores, a customized brand storefront to showcase your products and tell your brand story using lifestyle imagery, videos, and interactive features. Additionally, Amazon Live enables real-time engagement with customers through interactive livestreams where you can demonstrate products and answer questions directly.