Thursday Night Football
scouting report

By Amazon Ads

From the first-ever NFL game on Black Friday to innovative ad products, here’s what to expect from Prime Video’s second season as the exclusive home to TNF.

The TNF experience

Thursday Night Football’s Emmy Award–winning coverage features game-changing offerings that enhance the viewing experience and provide unique perspectives from both legendary voices and fresh-off-the-field players. With multiple alternate streams and a slate of star-studded matchups featuring all 14 playoff teams from last season, Thursday Night Football on Prime Video is the must-watch kickoff for every football fan’s weekend.

Don’t miss a snap all season long

TNF 2023 schedule

TNF on Prime Video

Star-studded matchups featuring all 14 playoff teams from 2022. Thursday Night Football on Prime Video kicks off the NFL week with its exclusive stream at 7 p.m. ET with live coverage all night long from the stadium.

  • TNF Tonight (7-8 p.m. ET): Tune in for pregame analysis and exclusive interviews, live from the field.
  • TNF Kickoff (8-8:15 p.m. ET): The TNF crew gets viewers ready for kickoff.
  • TNF Postgame: Check out the first word after the final whistle with on-field interviews and instant analysis of the night’s biggest moments.
  • TNF Nightcap: Wrap up the night with the stars of the game, TNF analysis, and a look ahead to the NFL weekend.

First-ever NFL game on the biggest shopping day of the year

Black Friday Football

Streaming exclusively on Prime Video

This Black Friday, Amazon is offering free access to the Miami Dolphins vs. New York Jets matchup for all fans, including those without a Prime membership. Football’s newest tradition kicks off on November 24 at 3 p.m. ET.

Helping brands reach a more engaged, affluent, and younger adult audience

A closer look at the
TNF audience

TNF boasts the record for the most-streamed NFL game ever. The September 14, 2023 matchup between the Minnesota Vikings and Philadelphia Eagles delivered an average minute audience of 15.1 million viewers, a 16% increase vs. last year’s record setting debut.1


The TNF audience is 8 years younger than 2022 NFL linear viewers (47 vs. 55); 22% of our audience is between the ages 18–34 vs. 14% for NFL linear; and 49% is between the ages 18–49 vs. 35% for NFL linear2


TNF viewers watch an average of 84 minutes per game (+38% vs. MNF; +14% vs. SNF)3


TNF viewers are 35% more likely to take action by searching for brands advertised on TNF than brands/products advertised on Sunday Night Football and Monday Night Football.4


The TNF audience is more upscale vs. NFL linear: $98,500 HHI vs. $82,300 average HHI5


We’re providing advertisers the ability to reach an untapped audience, 17% of our P18–49 demo is not watching the NFL on ESPN and/or NBC, and 11% isn’t watching on CBS or Fox6

No. 1 network

Amazon is the No. 1 network in weekday primetime, with the highest average viewership from 8 to 11 p.m.7

1 Nielsen, Live+SD. Sept 14, 2023
2 Nielsen, Live+SD. 2022 NFL regular season. Sept 8, 2022–Jan 8, 2023. NFL linear includes ESPN, ESPN2, ABC, NBC, CBS, Fox.
3 Nielsen, Live+SD. 2022 NFL regular season. Sept 8, 2022–Jan 8, 2023.
4 EDO; NFL prime-time comparison includes NFL Kickoff on NBC, Sunday Night Football on NBC, Monday Night Football on ESPN, through Dec 29, 2022. Search rate on Google.
5 Nielsen Live=SD, NFL linear= NFL regular season including CBS, NBC, Fox, and ESPN/ESPN2/ABC
6 Nielsen, Live+SD. 2022 NFL regular season. Sept 8, 2022–Jan 8, 2023. NFL linear includes ESPN, ESPN2, ABC, NBC, CBS, Fox.
7Nielsen Live+SD, 9/15/22-12/29/22.

Prime Video Thursday Night Football logo

Tap into TNF’s new and enhanced ad products

The 2023 Thursday Night Football (TNF) season brings new and enhanced ad opportunities for advertisers. Fresh innovations including audience-based creative and interactive video ads can help brands connect with audiences, upping the ante for engagement and relevancy. Remarketing will help advertisers continue the conversation with TNF audiences after the final whistle is blown, by reengaging with TNF viewers across other Amazon products.

Learn how
Amazon Ads can help your business