Amazon Sponsored Products

Amazon Sponsored Products

Help more shoppers discover and buy your products.

Get started

We’re offering $50 in free clicks1 when you start

Why use it?

  • Deliver relevant ads to targeted shopper searches
  • Promote your listings, which may include page 1 of Amazon search results
  • Measure return on investment and optimize spend

How it works

  1. Select your products and choose your keywords, or use Amazon’s suggested keywords
  2. Decide how much you want to spend on your campaigns
  3. Your ads may appear on product detail pages, alongside and below search results2
  4. Shoppers who click your ad are taken to the product detail page where your offer is listed

Success Stories


“Amazon Sponsored Products is vital to our business. It provides the instant exposure and sales boost our new products need to succeed.”

—William Land founder and ceo of Empire Case

ExportX uses Sponsored Products to Introduce New Products Globally

“If you have products in a smaller country such as Australia or New Zealand, there’s no better way to get them to the multibillion-dollar United States marketplace than with Sponsored Products.”

—Paul Grey chief executive officer of ExportX

1 Terms and Conditions of the Amazon Sponsored Products $50 Click Credit Promotion. For Amazon Marketplace sellers that register for a new Amazon Sponsored Products account from January 1, 2018, through March 31, 2018, Amazon will apply a promotional credit of $50 to that advertiser’s Sponsored Products account. Any unused promotional credit will expire the earlier of 90 days after the advertiser’s launch of their first Sponsored Products campaign or April 30, 2018.

  • Advertisers must maintain a Sponsored Products account in good standing with Amazon, subject to the terms of the Amazon Services Business Solutions Agreement.
  • Advertisers must provide a valid payment method to receive the promotional credit.
  • This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
  • This offer is void where prohibited and in the event of fraud, mistake or any failure to satisfy any terms of the offer.
  • Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  • Limit one promotional credit per Sponsored Products account.
    2 Your ad will only be displayed if you’ve submitted a competitive bid and your offer is listed on the detail page in the Buy Box.