Amazon Sponsored Products

Amazon Sponsored Products

Help more shoppers discover and buy your products.

Get started

We’re offering $50 in free clicks1 when you start

Why use it?

  • Deliver relevant ads to targeted shopper searches
  • Promote your listings, which may include page 1 of Amazon search results
  • Measure return on investment and optimize spend

How it works

  1. Select your products and choose your keywords, or use Amazon’s suggested keywords
  2. Decide how much you want to spend on your campaigns
  3. Your ads may appear on product detail pages, alongside and below search results2
  4. Shoppers who click your ad are taken to the product detail page where your offer is listed

Success Stories


“Amazon Sponsored Products is vital to our business. It provides the instant exposure and sales boost our new products need to succeed.”

—William Land founder and ceo of Empire Case

ExportX uses Sponsored Products to Introduce New Products Globally

“If you have products in a smaller country such as Australia or New Zealand, there’s no better way to get them to the multibillion-dollar United States marketplace than with Sponsored Products.”

—Paul Grey chief executive officer of ExportX