Guides
Video marketing guide
This guide covers the basics of video marketing, how video can benefit your brand, and introduces the Amazon Ads solutions you can use to get started.
Video ads
Put your brand in motion with Amazon video ad solutions. Drive your full-funnel business objectives by leveraging Streaming TV, inclusive of channels like Prime Video and live sports, and online video, inclusive of Amazon-affiliated sites like Twitch and top third-party publishers.
Video ads
Key benefits
Reach relevant audiences at scale
With hundreds of millions of Amazon customers shopping and streaming content, Amazon video ads can help brands discover new audiences based on billions of exclusive signals.
Show up in premium content
Our video ads can show up in originals on Prime Video, livestreams on Twitch, live sports, Amazon.com, and more.
Deliver brand messages with turnkey creative
We want to make it easy for advertisers to run video ads with us. Whether you have existing creative assets or need to start from scratch, Amazon Ads can help with creative strategy, creative optimization, editing, and production.
Leverage flexible buying options
We want to make it easy for advertisers to run video ads with us. Whether you have existing creative assets or need to start from scratch, Amazon Ads can help with creative strategy, creative optimization, editing, and production.
Measure and optimize impact
Amazon Ads offers easy-to-use tools to plan, activate, and measure your video investment, allowing you to understand the impact of your video buy.
Solutions
Featured solutions
Small businesses using Amazon Ads attributed 30% of their sales to our ads.
New to Amazon Ads? Start here
Find your path to advertising success with Amazon Ads in just under a minute.
Our quick assessment delivers curated case studies, guides, and product information aligned with your goals.
Where can my video ads appear?
Video ads show up across premium inventory. Please note, supply availability differs by locale.
Video ads insights
Compared to Amazon Ads campaigns that used just one video solution, campaigns that used more than one had:
%15%
+15% incremental reach4
+142%
+142% higher detail page view rate5
+84%
+84% higher purchase rate6
Ready to get started with video ads?
Get in contact with an Amazon Ads account executive today.
Video ads case studies
Frequently asked
questions, answered
Who can use video ads?
Video ads are available for brands, vendors, sellers, and agencies. Businesses can buy video ads whether or not they sell products on Amazon. See individual video solution pages for locale availability. Supply sources vary by locale.
How much do video ads cost?
Self-service packages in Amazon DSP have a $10k recommended campaign minimum and managed-service packages have a $50k campaign minimum. Ads are sold programmatically and priced via CPM. Reach out to your account executive today to learn more.
What if I don’t have any videos for my campaign?
Whether you have existing video assets or are starting from scratch, Amazon’s video creative production and editing services can help you produce inspiring videos for Streaming TV or online video ads. Get your video as added value with qualifying campaigns or as affordable, fee-based services. Contact us, and we’ll direct you to the right solution.
How are my campaign results measured?
Our measurement tools give you more ways to understand the impact of your campaigns. With our first-party reporting metrics, you can dive deep into insights like impressions, unique reach, video completion rate, detail page views, branded searches, and new-to-brand. We also work with 20+ Amazon-supported third-party measurement providers to measure the performance of video ads anywhere customers spend their time.
Sources
- 1 Twitch internal data, 2022
- 2 Amazon internal data, US, 2023
- 3 Amazon internal data, US, 2022
- 4-6Amazon Internal, US, 1/1/24 to 8/1/24, Video solutions include Streaming TV including Prime Video, Sponsored Brands Video, Online Video, and Twitch