Case studies
How Fellow drove efficiency and new-to-brand with streaming TV
Learn how Fellow drove efficiency, incremental reach, and new-to-brand by adding streaming TV, including FAST, to their video strategy.
Streaming TV ads
Show up alongside the content your customers love
These full-screen, non-skippable video ads appear before, during, or after video content like TV shows, movies, and live entertainment across connected TV, mobile, and desktop. They can appear on Prime Video, Twitch, live sports, Fire TV Channels, and top third-party TV publishers and broadcasters.
Why should I use streaming TV ads?
Streaming TV ads can reach new customers where they watch their favorite TV shows and movies. Our turnkey solutions can help you deliver your message across exclusive and diverse streaming content, reach scaled audiences wherever they’re streaming, and access our unique first-party behavioral and contextual audiences as part of one comprehensive, easy-to-use ad tech suite.
Streaming tv ad placements
Where can my streaming TV ads appear?
With no minimum spend requirement, streaming TV ads enable advertisers to connect with viewers as they watch with their favorite content across Amazon’s exclusive streaming services, as well as third-party services like Bloomberg or Crackle through Amazon Publisher Direct.
Where can my streaming TV ads appear?
Grow your brand’s reach by using streaming TV and showing up in streaming content like exclusive originals on Prime Video, live sports including Thursday Night Football, livestreamed entertainment on Twitch, Fire TV Channels, and top TV and network broadcaster apps. Supply availability differs by locale.
Make a selection
Extend your reach with Fire TV Feature Rotator
Help drive incremental reach when pairing with streaming TV ads
With more than 200 million devices sold worldwide, Fire TV is the entry point to a world of entertainment. Feature Rotator, the most prominent placement on the Fire TV home screen, engages viewers the moment they power up their device. This highly visible placement enables advertisers to connect with viewers through a full-screen, autoplay video before they start streaming. According to our internal study, it helps drive +125% incremental reach when added to Amazon streaming TV campaigns.3
benefits
Benefits of streaming TV ads
Achieve full-funnel advertising at scale with streaming TV ads.
200M+
monthly ad-supported reach of Amazon streaming TV in the U.S.4
80%
of ad-exposed streaming TV viewers browse on Amazon.5
77%
of ad-exposed streaming TV viewers purchase on Amazon.6
Comprehensive ad tech solutions
When you run streaming TV ads, you gain access to a comprehensive suite of turnkey ad tech solutions. Reach customers using 20K+ first-party audiences based on real-time shopping and streaming signals. Amazon Ads tools make it simple to plan, activate, and measure your campaigns.
Exclusive content
With streaming TV ads, your brand can show up in an expansive collection of premium TV shows, movies, live entertainment, and exclusive original content across a variety of services that viewers love.
Drive even deeper engagement with interactivity
Interactivity is available for streaming TV ads, making it easier than ever for engaged audiences to browse and shop your brand with a click of their remote or a scan of their mobile phone, while they stream their favorite content. Learn more about interactive ads.
+30%
uplift in brand awareness for interactive video formats compared to non-interactive control group.7
+36%
more orders for streaming TV ads with interactivity compared to streaming TV ads without interactivity.8
2
Sign in to your account, click “Create campaign,” and choose “Streaming TV.”
3
Give your campaign a name, enter campaign dates, and add your daily budget.
4
Specify your ad group.
5
Choose your video and landing page.
6
Specify your bids and targets (audiences and location).
7
Submit your ad for review. It will be reviewed within 72 hours.
2
Sign in to your account, click “Create campaign,” and choose “Create a video campaign.”
3
Choose where you want your ad to run.
4
Select targeting parameters, including Amazon audiences and custom audiences.
5
Choose your KPIs and optimization strategy.
6
Add your creative assets or leverage Amazon’s creative builder.
7
Start bidding immediately.
Make a selection
No video? No problem
Whether you have existing assets or are starting from scratch, Amazon's video creative production and editing services can help you produce compliant and inspiring videos across all formats. Get your video as added value with qualifying campaigns or as affordable, fee-based services.
CASE STUDIES
Streaming TV ads case studies
RESOURCES
Streaming TV ads resources
Frequently asked
questions, answered
What are the streaming TV ad specification requirements?
Streaming TV ads need to comply with our general creative guidelines. Additionally, streaming TV ads need to meet the creative spec requirements for streaming TV.
What happened to Sponsored TV?
Sponsored TV is now a part of Amazon’s wider streaming TV ads offering. Advertisers can continue to access Sponsored TV within the Ads Console under "Video, Audio and Display ads" under the name “Streaming TV.”
How much do streaming TV ads cost?
Streaming TV ads through sponsored ads are billed on a CPM (cost per thousand impression) basis with no minimum budget required.
Streaming TV ads through Amazon DSP are available in both managed-service and self-service packages. Self-service packages have a $10K recommended campaign minimum, and managed-service packages have a $50K campaign minimum.
What is OTT?
Over-the-top (OTT) video content, which is sometimes also called streaming TV, represents any content that is delivered directly to viewers via a streaming video service over the internet, bypassing the traditional cable set box, and typically viewed on a TV.
What is connected TV?
Connected TV (CTV), is a device that can connect to a TV or smart TV, and is used to deliver streaming video content. CTVs include gaming consoles, smart TVs, or digital media players. Essentially, CTV is the device that enables you to connect to the internet to access video content.
What is linear TV?
Linear TV is TV that is programmed and watched as scheduled through a satellite or cable network. It is not streamed to a specific user on demand.
What is streaming TV?
Streaming TV, which is sometimes called OTT, represents any content that is delivered directly to viewers via a streaming video service over the internet, bypassing the traditional cable set box, and typically viewed on a TV.
Sources
- 1 Amazon internal data, US, 2023.
- 2 Amazon internal data, US, 2022.
- 3 Amazon 1P metrics, US, Jan–March 2023.
- 4 Amazon internal, US, Dec 2024. Unduplicated monthly audience reach across Prime Video, Twitch, Fire TV Channels, Amazon Publisher Direct, and third-party exchanges.
- 5-6 Amazon internal data, US, Oct 1, 2023 - Mar 31, 2024.
- 7 Kantar Interactive Ads context lab study, US, Mar 7-23, 2024.
- 8 Amazon internal data, US, Dec 13-Jan 17, 2024.