Create and customize a dedicated brand destination on Amazon with a self-service Store at no additional cost.
How brands are using Stores
How to get started with Stores
Create pages for your products and categories using predesigned templates or drag-and-drop tiles.
Add videos, text, and images to tell your brand story and show your products in action.
Submit your Store for review. It will be reviewed within 24 hours.
There is no cost to create a Store.
Create your Store using Amazon's self-service Store builder, available through the advertising console. You can use templates to build your pages. You can use the drag-and-drop content tiles to add, remove, or rearrange content in the template, or you can use the tiles to build your own design. Learn more about building and optimizing your Store.
The Stores insights dashboard includes metrics such as daily visitors, page views, and sales generated from your Store. If you promote your Store in external marketing activities, you can also add a tag to the URL to analyze traffic sources to your Store.
At this time Stores does not support advertisers who do not sell on Amazon. These advertisers can continue to use campaign landing pages.
On Amazon, Stores can be reached through the brand byline (the brand name link displayed under or above product names on a product’s detail page). You can also send shoppers directly to your Store via the short URL, such as amazon.com/BRANDNAME.
You can also drive traffic to your Store from your own sites and social media, or sponsored advertising both on and off Amazon. Shoppers can share Stores with their friends via Facebook, Twitter, and Pinterest. Stores are also discoverable through shopping results on Amazon.
Yes. Stores templates and widgets are all designed for mobile web, app, and desktop.