Stores allow you to showcase your brand and products in a multipage, immersive shopping experience on Amazon.

Why use Stores

Create and customize a dedicated brand destination on Amazon with a self-service Store at no additional cost.

Build brand awareness on Amazon

Help Amazon shoppers learn your brand story and discover your product portfolio.

Design your Store—no coding necessary

Use drag-and-drop tiles or predesigned templates to create a customized, multipage Store with rich media like images and video, without writing a line of code.

Get your own web address

Drive shoppers to your Store with ads on Amazon and marketing activities outside of Amazon using a unique, easy-to-remember Amazon URL, such as

Use Stores insights to optimize ad campaigns

The Stores insights dashboard provides you with a powerful understanding of your Store-related sales, visits, and page views, and traffic sources both on and off Amazon.

How brands are using Stores

Who can use Stores

Stores are available for sellers enrolled in Amazon Brand Registry, vendors, and agencies. You do not need to advertise on Amazon to create a Store. You can create a Store at no additional cost.

Countries where Stores are available

North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG

How advertisers can use Stores

Stores allow you to create your own curated brand destination on Amazon at no cost. For a new or emerging brand, this can be a great way to introduce your brand story to shoppers through custom text, image, and video.

Use dynamic content such as best sellers and recommended products to help shoppers explore your full product portfolio when they visit your Store. By making it easier for shoppers to discover more of your product offerings, you can create the opportunity for repeat purchases and customer loyalty.

Your Store is an always-on destination, and you can drive traffic to it using both sponsored advertising and other marketing activities, such as social media and email. Use Sponsored Brands or display ad campaigns to send shoppers to your Store and engage them with a fully branded experience. Help create brand loyalty by sharing your Store on your social media accounts, letting shoppers know they can visit to see the latest from your brand on Amazon.

Young woman scrolls on a tablet while sitting at a table with a laptop.

How to get started with Stores


Create pages for your products and categories using predesigned templates or drag-and-drop tiles.


Add videos, text, and images to tell your brand story and show your products in action.


Submit your Store for review. It will be reviewed within 24 hours.


How much does a Store cost?

There is no cost to create a Store.

How do I build or edit my Store?

Create your Store using Amazon's self-service Store builder, available through the advertising console. You can use templates to build your pages. You can use the drag-and-drop content tiles to add, remove, or rearrange content in the template, or you can use the tiles to build your own design. Learn more about building and optimizing your Store.

How can I measure the performance of my Store?

The Stores insights dashboard includes metrics such as daily visitors, page views, and sales generated from your Store. If you promote your Store in external marketing activities, you can also add a tag to the URL to analyze traffic sources to your Store.

What if I don't sell products on Amazon?

At this time Stores does not support advertisers who do not sell on Amazon. These advertisers can continue to use campaign landing pages.

How can shoppers discover my Store?

On Amazon, Stores can be reached through the brand byline (the brand name link displayed under or above product names on a product’s detail page). You can also send shoppers directly to your Store via the short URL, such as

You can also drive traffic to your Store from your own sites and social media, or sponsored advertising both on and off Amazon. Shoppers can share Stores with their friends via Facebook, Twitter, and Pinterest. Stores are also discoverable through shopping results on Amazon.

Will my Store display on mobile?

Yes. Stores templates and widgets are all designed for mobile web, app, and desktop.

How do Stores work with other Amazon Advertising products?

You can use your Store as the landing page for your Sponsored Brands campaigns. Display ad campaigns can also direct traffic to your Store or a sub-page within your Store.

Educational resources for Stores