Guides
Sponsored Products best practices
Optimize your Sponsored Products campaigns with tips on targeting, bidding, budgeting, and more.
Sponsored Products
Turn browsers into buyers
Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon and select premium apps and websites. You can create a campaign in just a few minutes, even if you’ve never advertised before.
How does Sponsored Products work?
You select your products to advertise and choose keywords to target or let Amazon’s systems target relevant keywords automatically. You control how much you want to spend on your bids and budgets and can measure your ads’ performance. Ads serve both on desktop and mobile browsers as well as on the Amazon mobile app. When customers click your ad, they are taken to the advertised product’s detail page.
Why should I use Sponsored Products?
You select your products to advertise and choose keywords to target or let Amazon’s systems target relevant keywords automatically. You control how much you want to spend on your bids and budgets and can measure your ads’ performance. Ads serve both on desktop and mobile browsers as well as on the Amazon mobile app. When customers click your ad, they are taken to the advertised product’s detail page.
Sponsored product placements
Where do Sponsored Products ads appear?
Ads appear on the Amazon store and beyond, including other Amazon-owned and operated sites as well as third-party destinations, with support for browser and app experiences across devices, desktop, mobile, and tablet.
On Amazon
On the Amazon store, your ads may be displayed at the top of, alongside, or within shopping results and on product pages.
Beyond Amazon
Beyond Amazon including other Amazon-owned and operated sites as well as third-party destinations, with support for browser and app experiences across devices, desktop, mobile, and tablet.
Benefits
Benefits of Sponsored Products
Drive sales with a few clicks
Sponsored Products takes shoppers directly to the product detail page and can help boost sales of individual products by making it simple for customers to browse or buy in just one or two clicks.
Encourage informed buying decisions
Sponsored Products only appear when your advertised items are in-stock, and include trusted Amazon shopping attributes, helping customers make informed browsing and buying decisions even before they choose to click on your product.
Manage ads for your specific needs
You have control over your ad spend with daily or lifetime budget options, allowing you to manage your costs effectively.
Optimize for your budget
Only pay when a shopper clicks your ad, ensuring your investment is spent on engaged customers.
Advertise smarter with informative insights
The reporting dashboard provides valuable data on ad performance, helping you optimize your campaigns.
Reach consumers with relevant messaging
Select from flexible keyword and product targeting options and recommendations to reach relevant shoppers, ensuring you’re optimizing your campaigns.
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Amazon ads academy
Sponsored Products courses
Resources
Sponsored Products guides
2
Sign in to your account, click “Create campaign” and choose Sponsored Products.
3
Add the products that you want to advertise.
4
Define your targeting, keyword, and bidding strategies.
5
Choose your settings: Give your campaign a name, define your start and end dates, and input your daily budget.
6
Launch your campaign.
Frequently asked
questions, answered
Who can use Sponsored Products?
Sponsored Products are available for professional sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, and agencies. Products must be in one or more eligible categories and be eligible for the Featured Offer in order to advertise.
North America
- CA
- MX
- US
South America
- BR
Europe
- BE
- DE
- ES
- FR
- IE
- IT
- NL
- PL
- SE
- TR
- UK
Middle East
- EG
- KSA
- UAE
Asia Pacific
- AU
- IN
- JP
- SG
Africa
- ZA
How much do Sponsored Products ads cost?
Sponsored Products campaigns have no monthly or upfront fees. You bid the maximum amount that you’re willing to pay when a shopper clicks an ad for your products. The more competitive your bid, the more likely your ad is to be displayed when it matches a customer’s shopping query. Learn more about cost per click (CPC) advertising.
What results can I expect from Sponsored Products?
We provide a range of tools and reports to help you optimize campaign performance and measure success. Once you have launched your campaign, you can generate reports that provide insight on sales and performance of advertised products or targets, how different ad placements are performing, and more. Use these advertising analytics to identify successful tactics for your business and to help optimize your campaigns.
Where will my Sponsored Products ads appear?
Ads appear on the Amazon store and beyond, including other Amazon-owned and operated sites as well as third-party destinations, with support for browser and app experiences across devices, desktop, mobile, and tablet. On the Amazon store, your ads may be displayed at the top of, alongside, or within shopping results and on product pages. Ads are shown to shoppers based on relevant keywords or products.
What products are eligible for Sponsored Products?
At this time, adult products, used products, refurbished products, and products in closed categories are not eligible for advertising. Review the creative acceptance policies for Sponsored Brands and Sponsored Products for a full list of permitted and prohibited categories.
How does bidding work for Sponsored Products?
When creating a campaign, an advertiser enters a bid for the keywords that they want to target. A bid is the maximum amount you are willing to pay when a customer clicks an ad.
How do Sponsored Products budgets work?
For Sponsored Products, you’ll set a daily budget for your campaign. The daily budget is a daily amount you are willing to spend on a campaign over a calendar month. For example, if you set your daily budget at $100, you may receive up to $3,100 worth of clicks in that calendar month (assuming a full 31-day month). Daily budgets are not paced throughout the day, meaning a smaller daily budget could be spent in a few minutes if there are a large number of shoppers interested in your advertised products.
Regardless, you control the total amount you want to spend—the final cost will never be more than the amount you’ve set for your campaign’s duration. You can increase or decrease your daily budget once your ads are live.
Where are customers taken when they click on my Sponsored Products ad?
Customers who click on your ad will be taken to your product’s detail page.