Reach the right audience for your business both on and off Amazon with display campaigns you can create in minutes.
How to create a Sponsored Display ad campaign
Select your targeting strategy (product targeting or audiences).
Set your bid and daily budget.
Choose the products you’d like to promote or select the audiences you would like to reach.
Your ad is automatically created and will appear on or off Amazon, depending on the targeting strategy.
Your ads may appear both on Amazon and off Amazon (currently not available in IN or JP), on desktop, mobile sites, and apps based on the audiences or product targeting strategy you choose.
Sponsored Display ads are purchased on a CPC (cost-per-click) basis. There is no minimum ad investment required. Advertisers choose their daily bid and budget. Bids automatically adjust based on likelihood of conversion, while still allowing you to change your bid or pause your campaign.
No. Sponsored Display uses browsing and buying signals to automatically reach audiences who may be interested in your promoted product. With views targeting, Sponsored Display also dynamically promotes the most relevant product that has the highest chance of conversion from the list of products you add to your campaign.
We offer two ad creative formats. The first is automatically generated and includes a product image, pricing, deals and savings badging, star rating, and "Shop now" button that links back to your product detail page. For this option, advertisers may also choose to add a custom logo and headline for product targeting creatives if desired. We offer a second creative option that supports a custom product image, allowing brands to upload their own graphics to help convey their brand and product story, including those with bespoke background colors and art direction.
Advertisers can use the same familiar campaign metrics available for sponsored ads, including ACOS (advertising cost of sales), orders, detail page views, and glance views. Advertisers will soon see additional Amazon Advertising display metrics.
Sponsored Display ads are retail aware, so they only show when your products are in stock and the Featured Offer. The ads will automatically stop serving if your products are out of stock or not the Featured Offer. Sponsored Display remarketing strategies exclude audience segments who have already bought advertised products, and our machine learning algorithms will adjust bids to account for delivery promises.
Product targeting allows you to target specific products and/or categories of detail pages on Amazon to help reach new customers. Product targeting can be used in conjunction with Sponsored Display audiences. Use product targeting to help generate detail page traffic, and then Sponsored Display audiences views remarketing to reengage any missed sales opportunities.
Sponsored Display is a self-service advertising product where ad creative is generated automatically and individual campaigns can be launched quickly. Sponsored Display ads are purchased on a CPC basis. Amazon DSP is a demand-side platform that allows advertisers to programmatically buy ads at scale. Pricing for display ads purchased through Amazon DSP vary by format and placement.
All three products are self-service advertising solutions. Sponsored Display ads appear in different locations and differ from Sponsored Brands and Sponsored Products by reaching audiences on and off Amazon based on a variety of shopping signals.