Why should I use Posts?

Posts enables you to nurture new customer connections, keep your brand top of mind, and grow your brand following through the use of engaging product imagery, videos and effective content. Inspire and educate shoppers to discover more about your products, grow their interest in your brand story, and make repeat purchases by growing loyalty.

Capture their attention

Make your brand stand out with immersive, high-quality content, at no cost.

Show your products in action

Help shoppers visualize your products in realistic settings and inspire them to discover on feed.

Stay top-of-mind for shoppers

Tag your new products and best sellers to help maintain a consistent presence on Amazon.

Make your brand stand out

Deliver maximum exposure and awareness for your brand through a simple, effective posting process

Get started with Posts


Sign in to your advertising console using your credentials.


Click Brand Profile Icon and create or update your brand profile by verifying your brand name, brand content, and uploading your brand’s logo.


Start creating posts by uploading content, writing captions, and tagging your branded products.


Who can use Posts?

Posts is available to vendors and professional sellers enrolled in the Amazon Brand Registry, with a live Brand Profile. To participate in brand profile, you must meet certain eligibility requirements.

North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • SE
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG
How do I create a Brand Profile?

To create your brand profile:

1. Click the Brand home icon in the advertising console.
2. Click Brand profiles to access the brand profile information page.
3. Fill in Brand profile details following the instructions.
4. Click Submit for review.

When you submit your brand profile for review, it will go through our moderation review process to ensure it meets our policies. The moderation review process is usually completed within 24 hours, but it may take up to 3 business days. We’ll email or notify you in-app to let you know if your Brand profile was approved or if you need to make changes.

How do I start using Posts?

1. Sign in to advertising console using your Amazon Ads console credentials
2. Create a Brand Profile
3. Click the Brand home icon
4. Click Go to Posts
5. Click Create Post
6. Upload your creative assets following the content acceptance policies
7. Write a caption for your Post
8. Add up to 5 ASINs that your brand owns or is permitted to sell. If the ASIN is out of stock or there's no image on the product detail page, your Post won't be shown
9. Select the Start date and time and the End date and time
10. Click Submit for review. Before submitting, we recommend that you review all the information entered to ensure it is correct

What are the rules for Posts content?

Visit our Posts creative acceptance policies to view requirements for Posts content.

What is the average time for a post to be live?

Usually Posts get approved/rejected within 24 hours by the Amazon’s moderation team. For first time Posts users, a post will go live once the new Brand Profile is approved.

How do I choose where my Posts will be displayed?

Our systems will automatically place your Posts on Details Page, Search, and Follow timeline on two channels (mShop and mWeb) based on our algorithmic ranking models. Posts are also shown on Store’s Brand Feed, Related Feeds, Category Feeds, and Style Feed for all channels (mShop, mWeb, Desktop).

What is a feed?

A feed is a custom line-up of your brand’s shoppable Posts. Customers can browse, engage, click-through from your brand’s feed to discover your brand stories, products and make purchases.

How can I measure the performance of my Posts?

You can review metrics such as reach, follow clicks, product clicks, viewable impressions, and engagement metrics for each of your Posts from the insights dashboard.

How can I improve the performance of my Posts?

Here are some best practices to help you improve the performance of your Posts