Capture their attention

Let customers explore your products with a free, immersive, image-first experience on Amazon.

Show your products in action

Help shoppers visualize your products in realistic settings and inspire them to browse your feed.

Stay top-of-mind for shoppers

Tag your new products, deals, and best sellers to help maintain a consistent presence on Amazon.

Create for free

Add Posts as often as you like at no cost.

Get started with Posts (beta)


Sign in using your advertising console or Seller Central credentials.


Create your profile by verifying your brand name and uploading your brand’s logo


Start creating posts by uploading images, writing captions, and tagging related products


Who can use Posts?

Posts is available to sellers enrolled in Amazon Brand Registry, vendors, and agencies representing vendors. If you sell on Amazon, you can start using Posts, even if you’re not advertising with Amazon.

North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • SE
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG
How do I choose where my Posts will be displayed?

Our systems will automatically place your Posts in feeds and on detail pages based on relevance and customer engagement. Your Posts will automatically show up as a sub-page with your Store.

What is a feed?

A feed is a custom line-up of your brand’s shoppable Posts. Customers can click through from your brand’s feed to product detail pages.

How can I measure the performance of my Posts?

You can review metrics such as reach, follow clicks, product clicks, viewable impressions, and engagement rates for each of your Posts on

Can I grant my social media team permission to publish Posts for my brand?

Yes, you can grant permissions to new users from the User Management section of the advertising console (for vendors) or by selecting View & Edit for Posts in the Manage Permissions section of Seller Central (for sellers).

What are the rules for Posts content?

Visit our Posts creative acceptance policies to view requirements for Posts content.

What does beta mean?

A product that is in beta has been released for public use but may not yet include all features and functionality. When using a product in beta, you may find that the way the product looks or functions can change as additional features are released.

I tried to navigate to Posts and it didn’t work. What can I do to get started?

Posts is available to vendors and sellers (enrolled in Amazon Brand Registry in the US only), so please check to see whether your brand’s Store is associated with your brand’s advertising console (vendor) or Seller Central (seller) account. If you receive a message that your brand’s byline on detail pages is not linked to your Store, please reach out to your Amazon Ads account executive.