custom amazon prime shipping box displaying a space jam movie ad

What are custom advertising solutions?

Amazon's Brand Innovation Lab works with brands to develop campaigns that engage consumers at multiple stages of the marketing funnel, building brand awareness, consideration, and conversion. Our global team of storytellers and innovators includes strategists, creatives, design technologists, engineers, and more, collaborating to create solutions customized to our advertisers' goals.

Why use custom advertising solutions

Capture customers' attention and imagination with innovative, tailor-made experiences.

Comprehensive campaigns

We develop end-to-end creative campaigns that use Amazon's first-party shopping insights to find the best way to deliver your message to your audience at the right time, in the right way.

Innovative solutions

If we see a way for a brand to enhance the customer experience not included in our existing suite of advertising products, we'll work with our design technologists and engineers to build it.

Work across Amazon

Our campaigns unite Amazon’s online, off-line, and subsidiary brands to create cross-channel advertising campaigns that capture customers’ attention.

a phone displaying a jimmy dean ad campaign through the amazon app
illustration of women in pink clothes sitting down and using computer


Learn all the ways you can bridge your online and offline marketing through branded experiences and custom campaigns.

whiskas cat food ad on an amazon shipping box. there are purple cardboard paws at the top and a whiskas logo in the middle

How advertisers can use custom advertising solutions

We build campaigns that help drive brand awareness and engagement among Amazon customers. We combine Amazon’s retail insights with information provided in the advertiser’s creative brief to develop concepts and executions that deliver experiences that serve both your brand and your customers.

We work to achieve a wide variety of goals for advertisers, from brand awareness to consideration, conversion, and retention.

Nintendo mario game ad on an amazon shipping box


From cat castles to iconic characters from the entertainment world, Amazon Ad's on-box advertising surprises and delights customers.

aberfeldy, aultmore, and Craigellachie malt whiskey


In this overview, we discuss what experiential marketing is, share experiential brand marketing examples, and offer solutions from Amazon Ads.

How to get started

Contact your Amazon Ads account executive for more information about working with the Brand Innovation Lab or get in touch with our sales team.


Who can use custom advertising solutions?

Businesses with a product or brand to promote can buy custom solutions, whether or not they sell products on Amazon. Custom programs require working with an ad consultant and are subject to a required minimum spend.

North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • TR
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG
Where do custom advertising solutions appear?

Campaign placements can include home page takeovers, Fire TV placements, customized destination pages, on-box advertising, and multi-channel campaigns that include in-store displays in Amazon 4-star stores. If you'd like to use assets created for custom solutions in other channels, such as social media, we can work with advertisers to negotiate usage rights.

How long does it take to create a custom advertising solution?

The time of production depends on complexity and scope, and can range from several weeks to several months.

I do not sell a product on Amazon. Can the Brand Innovation Lab help me?

You don't need to sell on Amazon to work with our team. We’ve created custom solutions for auto manufacturers, movie and television launches, and financial services.