Audio ads
Your brand.
Turned up.
Whether audiences are going through their morning routines, working from home, cooking in their kitchens, or entertaining friends and family, connect with them during screen-free moments with audio ads.


Reach audiences during screen free moments
Bring your brand message to audiences with 10-to-30-second audio ads, which play periodically during breaks between content.

Access quality inventory
Tell your story across premium audio content where listening peaks on weekends and primarily takes place in the home.1

Make noise on a growing channel
Music is one of the top customer interactions on Alexa.2 Drive your brand awareness among growing audiences.
Audio advertising insights

32%
Only 32% of the US population pays for a streaming subscription–many listeners rely on free, ad-supported music.3

85%
More than one-third of US consumers have smart speakers, and 85% use them to play audio in a typical week.4

1.9x higher brand favorability
From Q1 2020 to Q2 2021, Amazon audio campaigns outperformed Kantar Norms for audio advertising, with campaigns delivering 1.4x higher unaided awareness, 1.6x higher aided awareness, and 1.9x higher brand favorability compared to benchmarks for the digital audio industry average.5
Explore three insights from a new study by Amazon Ads and Wondery about how audio can impact the emotions and moods of audiences.


Get started with audio ads
Brands can buy audio ads whether or not they sell products on Amazon. You’ll work with an Amazon Ads account executive to develop your audio ads.
Let's keep learning
FAQ's
This type of advertising can help brands reach a wider audience during screen-free moments. Audio marketing can also help brands build awareness campaigns, allowing you to communicate your brand message programmatically before or during audio streaming content, like when audiences listen to music or news.
Reporting includes impressions, average impression frequency, cumulative campaign reach, audio start, audio complete, effective cost per audio complete (eCPAC), and more.
Sources:
1 Amazon Music internal data, May 2019, The Nielsen Company, Audio Today 2019, June 2019 for comparison.
2 Amazon internal data, August 2019.
3 Nielsen Music 360 report, November 2018.
4 The Smart Audio Report, Edison Research, Spring 2020
5 Kantar Norms, 2020-2021