Amazon DSP

Your brand in new places.

Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences anywhere they spend their time.

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Meet them where they are

Use exclusive insights and shopping signals to connect with the most relevant audiences anywhere they spend their time.

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Make metrics-based decisions

Plan your marketing strategy with insights and measure results with performance reporting, available at no additional cost.

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Reach your goals

From manual site reviews to real-time bid evaluations, we take action to uphold quality standards and brand safety.

Amazon DSP examples and case studies

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Cheetos Mac ’n Cheese reaches millennial audiences with Amazon DSP

Cheetos Mac ’n Cheese used Amazon DSP to help reach new-to-brand customers and millennial audiences while telling their brand story in a new way.

Twitch, Amazon DSP helps Chevrolet’s car shoppers in Mexico

With the launch of the new Chevrolet Groove in Mexico, Chevrolet looked to Amazon Ads to help create an end-to-end experience that sparked excitement and awareness for car shoppers.

Creating a full-funnel marketing strategy for long-term growth with Amazon DSP

See how Sika designed full-funnel marketing tactics and strategies with Amazon Ads.

Amazon Ads is named a leader in omnichannel DSPs in The Forrester Wave(TM)

Independent research firm Forrester has cited Amazon Ads as a leader in omnichannel DSPs, according to The Forrester Wave™: Omnichannel Demand-Side Platforms, Q3 2023.

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Amazon DSP courses, certifications, and blogs

Amazon DSP announces ML upgrades, improving performance and addressability

Amazon DSP is now using new machine learning models to enhance campaign performance and help advertisers reach previously unaddressable audiences.

Introduction to Amazon DSP

Dive deeper into understanding how to use Amazon DSP to build programmatic campaigns and inform future strategies with metrics and insights.

Amazon DSP beginner certification

Enroll in our Amazon DSP certification to showcase your knowledge and learn how to fine tune your strategy.

Amazon DSP advanced certification

Already understand the basics of Amazon DSP? Prove you’re a pro by completing our Amazon DSP Advanced Certification

Get started with Amazon DSP

Connect your brand with customers. Register today or contact an Amazon Ads account executive to learn more.

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FAQs

Who can use Amazon DSP?

Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

Self-service and managed-service options are available. Self-service customers are in full control of their campaigns. The managed-service option is designed for companies that want access to Amazon DSP inventory, with consultative service, or for those with limited programmatic advertising experience. The managed-service option typically requires a minimum spend of $50,000 USD (minimum may vary per country). Contact an Amazon Ads account executive for more information.

North America
  • CA
  • MX
  • US
South America
  • BR
Europe
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • TR
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG
What is a DSP (demand-side platform)?

A demand-side platform is software that provides automated, centralized media buying from multiple sources.

What is programmatic advertising?

Programmatic advertising is the automated buying and selling of digital advertising inventory. Advertising inventory is the space for ads on a given website.

Can I use Amazon DSP if I don't sell products on Amazon?

Yes, Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

What ads can I buy through Amazon DSP?

You can purchase audio ads, display ads, and video ads using Amazon DSP.

How much does Amazon DSP cost?

Pricing for ads through Amazon DSP varies depending on format and placement. Self-service customers are in full control of their campaigns, and there are no management fees. The managed-service option typically requires a minimum spend of $50,000 USD (minimum may vary per country).

Do I need to create my own ads?

You have the flexibility to use your own custom ads or use our exclusive Amazon creative options, such as e-commerce creative templates.

E-commerce creatives can include an image you provide or a product image found on your product detail page. Various elements are automatically generated to drive the best performance for your e-commerce creative and the end customer.

How do I measure the performance of my campaigns?

Campaign reporting includes industry-standard metrics and Amazon-proprietary metrics such as detail page view rate (DPVR), add to list (ATL) counts, and new-to-brand (NTB) metrics, along with reach, frequency, and viewability statistics. Eligible advertisers can also employ third-party measurement solutions, such as brand lift study and offline sales lift. In addition, you can conduct custom analytics across your Amazon DSP campaigns using event-level datasets in Amazon Marketing Cloud.

What is the difference between Amazon DSP and Sponsored Display?

Sponsored Display is a self-service display advertising product, and Amazon DSP is a solution that allows you to programmatically purchase ads that include, but are not limited to, display ads.