Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.
Self-service and managed-service options are available. Self-service customers are in full control of their campaigns. The managed-service option is designed for companies that want access to Amazon DSP inventory, with consultative service, or for those with limited programmatic advertising experience. The managed-service option typically requires a minimum spend of $50,000 USD (minimum may vary per country). Contact an Amazon Ads account executive for more information.
What is a DSP (demand-side platform)?
A demand-side platform is software that provides automated, centralized media buying from multiple sources.
What is programmatic advertising?
Programmatic advertising is the automated buying and selling of digital advertising inventory. Advertising inventory is the space for ads on a given website.
Can I use Amazon DSP if I don't sell products on Amazon?
Yes, Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.
Pricing for ads through Amazon DSP varies depending on format and placement. Self-service customers are in full control of their campaigns, and there are no management fees. The managed-service option typically requires a minimum spend of $50,000 USD (minimum may vary per country).
Do I need to create my own ads?
You have the flexibility to use your own custom ads or use our exclusive Amazon creative options, such as e-commerce creative templates or our video creative builder.
E-commerce creatives can include an image you provide or a product image found on your product detail page. Various elements are automatically generated to drive the best performance for your e-commerce creative and the end customer.
Our video creative builder allows you to create an engaging video free of cost by selecting one of the existing templates and using product images found on your product detail page.
How do I measure the performance of my campaigns?
Campaign reporting includes industry-standard metrics and Amazon-proprietary metrics such as detail page view rate (DPVR), add to list (ATL) counts, and new-to-brand (NTB) metrics, along with reach, frequency, and viewability statistics. Eligible advertisers can also employ third-party measurement solutions, such as brand lift study and offline sales lift. In addition, you can conduct custom analytics across your Amazon DSP campaigns using event-level datasets in Amazon Marketing Cloud.
What is the difference between Amazon DSP and Sponsored Display?
Sponsored Display is a self-service display advertising product, and Amazon DSP is a solution that allows you to programmatically purchase ads that include, but are not limited to, display ads.