Amazon DSP
Your brand in new places.
Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon.
Meet them where they are
Use exclusive insights and shopping signals to connect with the most relevant audiences on and off Amazon.
Make metrics-based decisions
Plan your marketing strategy with insights and measure results with performance reporting, available at no additional cost.
Reach your goals
From manual site reviews to real-time bid evaluations, we take action to uphold quality standards and brand safety.
Recommended Amazon DSP courses and certifications
Course
Dive deeper into understanding how to use Amazon DSP to build programmatic campaigns and inform future strategies with metrics and insights.
Get started with Amazon DSP
Connect your brand with customers. Contact an Amazon Ads account executive to learn more.
Already have an Amazon DSP account?
Resources for Amazon DSP
FAQs
A demand-side platform is software that provides automated, centralized media buying from multiple sources.
Programmatic advertising is the automated buying and selling of digital advertising inventory. Advertising inventory is the space for ads on a given website.
Yes, Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.
Pricing for ads through Amazon DSP varies depending on format and placement. Self-service customers are in full control of their campaigns, and there are no management fees. The managed-service option typically requires a minimum spend of $50,000 USD (minimum may vary per country).
You have the flexibility to use your own custom ads or use our exclusive Amazon creative options, such as e-commerce creative templates or our video creative builder.
E-commerce creatives can include an image you provide or a product image found on your product detail page. Various elements are automatically generated to drive the best performance for your e-commerce creative and the end customer.
Our video creative builder allows you to create an engaging video free of cost by selecting one of the existing templates and using product images found on your product detail page.
Campaign reporting includes industry-standard metrics and Amazon-proprietary metrics such as detail page view rate (DPVR), add to list (ATL) counts, and new-to-brand (NTB) metrics, along with reach, frequency, and viewability statistics. Eligible advertisers can also employ third-party measurement solutions, such as brand lift study and offline sales lift. In addition, you can conduct custom analytics across your Amazon DSP campaigns using event-level datasets in Amazon Marketing Cloud.
Sponsored Display is a self-service display advertising product, and Amazon DSP is a solution that allows you to programmatically purchase ads that include, but are not limited to, display ads.