What do ads in performance advertising campaigns look like? How is creative generated?
Sponsored Products ad creative is automatically generated and includes product image, price, star ratings, and deals and savings badging.
Sponsored Brands features a custom headline, your brand logo, and multiple products from your catalog in an ad creative that displays product information such as star rating and deals and savings badging. New video creative options (US only) can help your ad stand out and showcase your products or your brand story.
Sponsored Display ad creative is automatically generated and include product image, price, star ratings, and deals and savings badging. Sponsored Display campaigns utilizing contextual and interest targeting allow you to feature custom elements such as headline, brand logo, and name.
Amazon DSP offers more options, allowing you to upload your own custom images and video creatives or use automatically generated e-commerce creatives, which are created using images and details found on your product detail page.