industry marketing
Telecom marketing
Consumers are more connected than ever. Help reach telecom customers wherever they spend their time with Amazon Ads.
Help make their next switch their last
Learn the difference Amazon Ads can make with its massive reach and long established history with connected consumers.
Stay plugged-in to the telecom industry today
The telecommunications landscape continues to shift. Consumers’ service needs are evolving as they adjust to new ways of working, learning, and relaxing. It’s more important than ever to reach prospective customers where they are with messaging that counts.
Telecom industry trends
Increased connectivity
Today, the average U.S. household owns 21 connected devices, with nearly half (48%) purchasing at least one and 16% purchasing three or more devices in the past year alone.1
Partnerships between streaming video on demand and telecom companies
About 1 in 4 streaming video on-demand (SVOD) subscriptions are expected to be sold through telecom companies by 2028.2
Expanded competition among telecom companies
About 64% of U.S. cable companies' gross wireless subscriber additions come from the U.S. big three wireless carriers’ postpaid customer bases.3
Challenges facing the telecom industry
90%
Return to in-person work and school
About 90% of companies will require employees to return to the office. Many consumers may no longer require the same broadband services they relied on to work from home.4
22M
Expiring subsidies
The Affordable Connectivity Program, which subsidized internet services for more than 22 million U.S. households, has not been renewed.5
95%
Saturation
About 95% of U.S. consumers already have access from an internet service provider.6 Meanwhile, 97% of U.S. consumers already own a cell phone.7
Relevant telecom industry audiences
15%
Consumers moving residences
About 15% of surveyed Amazon customers have moved in the past six months or plan to move in the next six months.8
78%
Business customers
About 78% of surveyed business decision-makers used the Amazon website or app in the past month.9
2X
Gamers
Audiences on Twitch are 2x more likely to switch their telecom service provider than non-switchers.10
Audiences on Twitch are defined as consumers who have interacted with Twitch in the past 12 months.
41%
Service switchers
About 41% of surveyed Amazon customers have switched telecom providers in the past six months or plan to switch in the next six months.11
Telecom marketing strategies
Meet audiences where they are
Reach relevant audiences across broadband, wireless, and cable wherever they spend their time. Help drive brand awareness with solutions like Streaming TV and audio ads through Amazon DSP. Drive home hard-hitting messaging and encourage next steps with links out to your desired brand website or homepage.
Make data-driven decisions
Use insights on Amazon Marketing Cloud to reach relevant audiences across desktop and mobile devices. Use Amazon first-party insights to accurately measure your advertising’s impact on how consumers discover, research, and purchase services across various touchpoints. Consider remarketing opportunities that help drive audiences to conversion and encourage brand loyalty.
Create engaging customer experiences
The Brand Innovation Lab can help your brand stand out to customers by creating campaigns around upcoming promotions, device launches, and bundled deals. This team, focused on custom advertising, helps brands bring their stories to life with memorable experiences that can surprise and delight customers.
Make a selection
Sources
- 1Deloitte, Sept 2023
- 2Statista, Jan 2024
- 3Fierce Network, US, Dec 2023
- 4Forbes, US, Sept 2024
- 5CNET, US, Jan 2024
- 6Forbes, US, Mar 2024
- 7Pew Research Center, US, Jan 2024
- 8Harris Poll and Amazon Ads Telco Switchers study, US, Nov 2023. N = 506 consumer respondents.
- 9GWI Core, US, Q1–Q4 2023, N = 7.6K respondents
- 10-11Harris Poll and Amazon Ads Telco Switchers study, US, Nov 2023. N = 506 consumer respondents.