industry marketing
Consumers are discovering more ways to experience travel and leisure with the of help online resources and streaming content. With the global hospitality industry expected to reach $5,297.78 billion in 2025 at a compounded annual growth rate of 6%, learn how your brand can stand out to customers.1
Hospitality marketing helps advertisers in travel, restaurants, and consumer services bring awareness and consideration of their products and services to consumers. Hospitality marketing strategies can play an important role in helping brands drive customer engagement and stay top-of-mind.
There’s a renewed sense of adventure for consumers. This comes at a time when the hospitality industry is changing to meet consumers’ needs. Today, there are more consumers focused on not just going on adventures and seeking new experiences, but they are also thinking about the larger impact of their activities in areas like health, wellness, and the environment.2 With these new considerations, consumers are reimagining how they dine out, spend leisure time, and travel as the world adapts to hybrid work models, explores sustainability travel options, and considers plant-based meals.3
There’s a 40% increase expected in gross bookings growth for global online travel agencies in 2022, which should bring volumes back to pre-pandemic levels.4
67% of US adults say they feel comfortable going out to eat at restaurants.5
Nearly 60% of consumers say they are willing to spend more to make their trip more sustainable.6
As of the end of 2021, 71% of Amazon shoppers plan to travel in the next 12 months.7
81% of Amazon.com shoppers who intend to travel in the next 12 months shop on Amazon weekly.8
Food advertising is the number one most-interacted online ad category among consumers.9
An increase in spontaneous travel means brands may want to consider preparing to reach consumers who will book trips with shorter lead times. Over one-quarter, 28%, of consumers are saying “yes” to more last-minute trips, and 25% are making no plans for the trip in favor of being spontaneous when they arrive to their destination.10
64% of Gen Z and 61% of millennial consumers participate in loyalty programs at one or two of the table-service restaurants they frequent, surveys show.11 Brands may want to consider reaching this generation of decision-makers through creative advertising that focuses on value and exclusive experiences.
Consumers are increasingly more likely to book travel, dining, and entertainment from their smartphones.12 70% of consumers use their phones to find fun things to do, 66% use their phones to research destinations, and 58% use their phones to plan accommodations.13 Brands may want to consider shifting their marketing strategy to increase visibility among mobile-first consumers.
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