Consumer electronics marketing
How can Amazon Ads fit into your consumer electronics marketing strategy? Whether you're driving brand awareness or bringing your products to new audiences, learn about the advertising solutions we can offer your business, on and off Amazon.
For consumer electronics, Amazon spans the entire customer journey, encompassing both online and off-line touch points to help drive brand discovery, consideration, and sales.
For high-consideration purchases within consumer electronics, such as TVs, laptops, and premium smartphones, Amazon Ads offers tools to help build brand awareness and drive sales.
How Amazon Advertising can help consumer electronics brands reach shoppers
Customers don’t have to shop for consumer electronics on Amazon in order for you to reach them. With hundreds of millions worldwide active customer accounts, we’re able to reach shoppers at scale even if they don’t directly engage with the consumer electronics category on Amazon. Based on a custom survey by Kantar,1 Amazon can help you reach significant segments of consumer electronics buyers.
While 49% of smartphone purchases are made in store, 83% of smartphone buyers conduct research online prior to purchasing. Amazon also helps shoppers discover new brands, as 64% of smartphone buyers discover a new brand or product on Amazon.
86% of laptop buyers conduct research online prior to purchase, but 37% still buy in store. 63% of laptop buyers discovered a new brand or product on Amazon and tend to have a larger consideration set.
Amazon reaches TV purchasers, even though 60% of shoppers ultimately purchase in store. TV buyers come to Amazon to compare prices and read reviews and recommendations.
Consumer electronics marketing examples
Create your consumer electronics marketing plan
Register to get started with your consumer electronics marketing strategy, or contact your Amazon Ads account executive.
Consumer electronics advertising strategies
Drive brand awareness through ad products such as Streaming TV ads, audio ads, and Amazon DSP with a focus on ads off Amazon or ads with link-out creative to your brand site.
Digital commerce enablement
Drive sales both on Amazon and off-line through ad products such as video and display ads through the Amazon DSP with either link-in or link-out creative.
Drive on-Amazon sales through ad products such as Sponsored Display, Sponsored Products, and Sponsored Brands.
1 Kantar, 2019, US.
2 Amazon quarterly earnings, Q1 2020. Active customer accounts represent accounts that have placed an order during the preceding 12-month period.