Industry marketing
Book marketing
When it comes to book marketing, how can Amazon Ads fit into your strategy? Whether you’ve published one title or thousands, Amazon Ads offers unique solutions for book publishers and authors.
How readers discover and purchase books
Readers are increasingly discovering and purchasing books online. Fifty-seven per cent of global surveyed book buyers shop without a specific title in mind, according to a recent Kantar study.1 Forty-six per cent of book buyers on Amazon use shopping results to research their book purchase.2 For book publishers and authors, it’s valuable to reach these customers along their path to purchase to help boost the visibility and sales of your titles.
How readers browse and find books on Amazon
Online book buying provides readers with a huge selection of titles and authors to choose from. Amazon Ads solutions can help you promote your titles to reach readers who are seeking books like yours—whether they ultimately purchase the book online or in a store.
Readers commonly browse Amazon for books
51% of shoppers visit Amazon early in their purchase journey to gather information and for help finding books.3
Readers discover new books while shopping
78% of book buyers research books before purchasing.4
Book advertising insights
74% of shoppers recall seeing an ad during their Amazon visit.5
77% of book buyers discovered a new title or author when shopping on Amazon.6
On average, book buyers who visited Amazon considered 22% more titles than book buyers who did not visit Amazon.7
How authors are reaching readers with an Amazon Ads marketing strategy
–– Marketing resources for authors
Webinar
Learn about keyword targeting, optimizing bids and budgets, and more.
Course
Learn at your own pace about the available ad types and how to set up and analyze your campaigns for success.
Guide
Learn how to stand out to shoppers, giving your book a better chance of being their next discovery.
Guide
Learn how to get discovered by new audiences, capture their attention and showcase your brand.
–– Marketing resources for publishers
Webinar
Get tips on using Sponsored Products, Sponsored Brands, and Sponsored Display to advertise your books.
Guide
Learn about the simple, effective solutions from Amazon Ads that can help you reach new readers and drive book sales.
Case study
How Wiley effectively scaled their book marketing efforts with sponsored ads to produce an advertising cost of sales (ACOS) less than 8%.
Featured book marketing resources
Gather insights from advertising reports to review your campaign performance and understand what book title and keyword mix helps reach your business goals.
Get tips on selecting the right keywords and building a strategy to help your titles appear in shopping results for the right readers.
How to increase visibility and drive sales with book advertising
With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books.8 Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from awareness through to sale.
Sponsored Products
Maximize visibility of your titles with Sponsored Products, keyword- or product-targeted ads that appear on shopping results and detail pages. Available in all marketplaces for authors and publishers.
Sponsored Brands
Showcase a collection of your books with Sponsored Brands, keyword-targeted ads in prominent locations on shopping results pages. Available in all marketplaces for publishers, and in US, UK, Germany, France, Italy, and Spain for authors with three or more eligible titles claimed in Author Central.
Managed display services
Expand your reach and grow your business by reaching relevant audiences with managed display services. Available in all marketplaces for authors and publishers.
Sources:
1 Amazon and Kantar books readers path to purchase study, August 2023, US.
2 Amazon and Kantar books readers path to purchase study, August 2023, US.
3 Amazon and Kantar books readers path to purchase study, August 2023, US.
4 Amazon and Kantar books readers path to purchase study, August 2023, US.
5 Amazon and Kantar books readers path to purchase study, August 2023, US.
6 Amazon and Kantar books readers path to purchase study, August 2023, US.
7 Amazon and Kantar books readers path to purchase study, August 2023, US.
8 Active customer accounts represent accounts that have placed an order in the past 12 months.