Get $500 in ad credit when
you launch on Sponsored TV1

Advertise on Amazon, without selling on Amazon.

Available in the US only, terms and conditions apply.1

Reach new customers with Amazon Ads, even if you don't sell on Amazon

You don't have to sell your products or services in the Amazon store to use Amazon Ads. Amazon Ads has billions of shopping, streaming and browsing signals to help you attract new customers to your small business. With our easy-to-use solutions, you can create ads that work as hard as you do, helping your business reach more customers, drive website visits, and increase sales.

Two people sitting on a sofa opening an amazon package

Achieve your business goals

Explore these easy-to-use solutions to help you accomplish your objectives.

Sponsored TV

Reach customers through the content they love

Sponsored TV is a self-service advertising solution designed for brands of any size to reach and inspire audiences on the largest screen in the home. With an estimated 175MM+ US reach*, Sponsored TV can help get your ads in front of a wide viewer base.

Sponsored Display

Drive new demand for your business

Build campaigns based on your business goal - whether that's letting more customers know about your business, driving traffic to your site, or getting a customer to fill out a form and learn more about your business.

sponsored display example
  • How to launch your first campaign, quickly

    In five simple steps, you can create your first Amazon Ads campaign. Here’s how to get started.

    Step 1

    Create an account

    Create an Amazon account using a professional email address (domains like gmail and yahoo will not be accepted), or sign in if you already have an account. This helps us verify your identity before you register for advertising.

    Step 2

    Register to advertise

    Register here, providing legal business details so we can verify your business. Once registered, set up your billing details to gain access to your promotional credits.

    Step 3

    Choose your campaign settings

    In your account, click “Create campaign” and choose an advertising solution (Sponsored TV or Sponsored Display). Give your campaign a name, define your start and end dates, add your daily budget.

    Step 4

    Select your creative

    Follow the instructions in the advertising console on how to build your ad based on the creative advertising solution you select. If you don't have an existing creative, you can use Shutterstock’s library directly in the advertising console to easily set up your display ads or get in touch for help with creating inspiring videos for your streaming TV ads.

    Step 5

    Launch your ad

    Select “Launch campaign”. ­Depending on your ad type, moderation may take up to 72 hours.

    Not ready to register? Sign up to learn more about Amazon Ads.

    Find a partner

    Partner Directory

    Explore our partner directory if you’re looking to find a partner who can help you plan, create, or optimize your Sponsored Display campaigns.

    Two people working with a house painter to choose a new color for their walls.

    Creative services

    Our creative services for advertisers and brands of all types and sizes can help with everything from ideation and strategy to ad content production and editing.

  • Why Amazon Ads?

    Reach the right customers

    Amazon’s billions of buying, browsing, and streaming signals help you reach your ideal audience.

    Meet customers across premium supply

    Meet customers as they stream, browse, game, or shop, both in the Amazon store and beyond.

    Understand how to optimize your campaigns

    Leverage Amazon Ads insights and signals that help you understand how to drive results for your business.

    Find flexibility for your specific business

    With no minimum spend requirements, you can choose a budget to fit your needs and create your campaign in just a few clicks.

    Customer case studies

    Explore how businesses like yours are using Amazon Ads to attract new customers.

    Stephen Wade Auto connects in-market customers with vehicles using Sponsored Display

    Here are some examples of the different types of businesses that are now eligible to advertise with us:

    bottle

    Personal care services such as salons and wellness centers, and laundry and dry cleaning services

    house

    Contractors such as carpenters, electricians, painters, HVAC (heating, ventilation, air-conditioning) specialists, roofers, landscapers, and general contractors

    airplane

    Restaurants, catering and food delivery services, hotels, hostels, motels, bed-and-breakfasts, travel arrangement and reservation services, RV parks, and recreational camps

    movie tickets

    Amusement parks, arcades, museums, historical sites, movie theaters, performing arts companies, and music and sports events

    car

    Automotive repairs and maintenance services, and car and other motor vehicle dealers

    bookcase

    Education

    Colleges and universities, technical and trade schools, educational support services, business schools, computer and management training

    Get $500 in ad credit1

    Sign up for help on how to get started.

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    By clicking “Submit,”
    a. I agree to provide my information in order to be contacted by Amazon Ads or a third-party working with Amazon Ads regarding advertising-related products and services.
    b. My consent can be withdrawn at any time here or by clicking the unsubscribe link in our emails.
    c. Any information collected via this form will be handled in accordance with Amazon’s privacy policy here.

    1 Terms and conditions for Sponsored TV promotion

    PromoID: P125092410

    See here for terms and conditions.