What's new with Amazon Ads

Stay up to date with the latest releases from Amazon Ads. Here we'll publish announcements for new products, features, and updates for Amazon Ads solutions as they're released.

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Featured updates

Amazon Attribution launches in the Amazon advertising console

October 11, 2021

Advertisers can now access Amazon Attribution alongside other self-service advertising products.

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Sponsored ads and Stores launches in Sweden

October 6, 2021

Sellers and vendors can use sponsored ads to help grow their business in Sweden.

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Sponsored Display audiences expands with purchases remarketing and custom lookback windows

October 4, 2021

New “purchases remarketing” custom-built audiences can help advertisers drive repeat purchases.

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All updates

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