What's new with Amazon Ads

Stay up to date with the latest releases from Amazon Ads. Here we'll publish announcements for new products, features, and updates for Amazon Ads solutions as they're released.

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Featured updates

Improve pacing with updated alerts and recommendations in Amazon DSP

June 06, 2024

Our pacing alerts will analyze campaign data in real-time and alert advertisers about underpacing orders or orders with rejected creatives. Advertisers can then optimize them with a single click.

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New Brand Store quality rating is available to all advertisers

May 30, 2024

There are specific actions that a brand can take to help improve their quality rating and, for the first time, we've outlined these actions on a dashboard in the Brand Store builder.

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AI Image generation (beta) is now available for Sponsored Display campaigns

April 25, 2024

Formerly only available for Sponsored Brands campaigns, Amazon Ads expanded AI image generation (beta) to Sponsored Display advertisers in the US, CA, MX, and EU5.

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