What's new with Amazon Ads

Stay up to date with the latest releases from Amazon Ads. Here we'll publish announcements for new products, features, and updates for Amazon Ads solutions as they're released.

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Featured updates

Launch for self-service Marketing Mix Model (MMM) onboarding

June 30, 2022

Improve the reliability of your marketing mix models and optimize your media channel mix to drive the most efficient returns on your marketing investments.

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Sponsored Display product targeting has evolved to contextual targeting

June 23, 2022

Reach audiences on and off Amazon using shopping contexts with Sponsored Display.

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Introducing Amazon Marketing Stream (Beta)

June 21, 2022

Optimize campaigns and improve technical operations using hourly and near real-time information.

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All updates

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