What's new with Amazon Ads

Stay up to date with the latest releases from Amazon Ads. Here we'll publish announcements for new products, features, and updates for Amazon Ads solutions as they're released.

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Featured updates

Sponsored Products launches expanded product targeting

October 26, 2022

Expand your product targets to other closely related items with a single click.

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Retain access to Amazon Audiences as ad addressability evolves

October 26, 2022

Amazon Audiences now take into account a variety of new signals so you can reach more users who express the interests and behaviors relevant to your business goals.

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Amazon Marketing Cloud now supports flexible ads and shopping analytics (beta)

August 15, 2022

Improve cross-channel marketing efforts through anonymized advertising and shopping insights.

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All updates

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