What's new with Amazon Ads

Stay up to date with the latest releases from Amazon Ads. Here we'll publish announcements for new products, features, and updates for Amazon Ads solutions as they're released.

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Featured updates

Brand metrics now available across Amazon

October 26, 2021

A new approach to measurement on Amazon Ads.

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Advertisers can now measure brand marketing impact using Amazon Brand Lift (beta)

October 26, 2021

An insightful, easy, quick, and privacy-safe way to quantify how campaigns are driving brand metrics.

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Instructional queries now available in Amazon Marketing Cloud

October 26, 2021

Advertisers can now use Instructional Queries to jump start advanced analytics in Amazon Marketing Cloud.

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All updates

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