Create custom-built audiences using Whole Foods Market physical store purchases

November 15, 2021

What launched?

Amazon Ads launched its first physical store signal in the Amazon DSP. Advertisers in the US can now create and reach custom audiences of Whole Foods Market physical store purchasers. This new feature allows advertisers to build audiences with a custom lookback window of up to 365 days. Advertisers can create Whole Foods Market audiences and use them in any Amazon DSP campaigns.

Why is it important?

With the launch of custom-built audiences using Whole Foods Market in-store purchases, advertisers can efficiently reach physical-store shoppers with relevant brand messages. Advertisers can use this audience in any Amazon DSP campaign and measure the performance of their ad campaigns to understand how the audience is performing, resulting in a closed feedback loop.

Where is the feature available?

  • North America: United States

Who can use it?

  • Managed service
  • Self-service

Where do I access it?

  • Amazon DSP