February 15, 2021
You can now quickly and easily build new video creatives through a selection of ready-to-use customizable templates using Video Creative Builder. You can also enhance existing videos, such as those used on social media or TV, with product and brand images to drive performance oriented campaigns.
If you sell products on Amazon, you can build or enhance videos by pulling product images from your detail pages and make use of Amazon co-branding and attributes such as star rating or prime eligibility badges. If you’re not an Amazon seller, you can upload your own product and brand images. You can make use of standard backgrounds or upload custom backgrounds built with Amazon’s Photoshop template. You can test multiple version of videos, experimenting with different messaging to different audiences. Video Creative Builder can be accessed by selecting new creative within the creative menu in Amazon DSP.
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