Video Builder (beta) now available for Sponsored Brands video placements

July 19, 2022

What launched?

You can now easily build videos for Sponsored Brands video placements through a selection of ready-to-use customizable templates using Video Builder (beta). Build videos by pulling product images and copy from your detail pages or by uploading lifestyle and other images from creative assets or your desktop. Video Builder (beta) provides a range of themes to customize the look and feel of your video, and edit the color, font and music options.

Why is it important?

We've heard feedback from advertisers that getting video assets is a difficult part of launching a video campaign. With Video Builder, you can now quickly create videos for all of your products, and test multiple version of videos, experimenting with different messaging.

Here's an example of customizable templates in Video Builder (beta)

Customizable ready-to-use themes

Where is it available?

North America
  • CA
  • US
  • DE
  • ES
  • FR
  • IT
  • UK
Asia Pacific
  • IN

Where do I access it?

  • Advertising console

Who can use it?

  • Vendors
  • Sellers

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This launch or feature update is as a result of advertiser driven feedback.