Manager account for sponsored ads and Amazon DSP
November 19, 2020
Advertisers worldwide now have a unified view of both sponsored ads and Amazon DSP advertising in a single dashboard.
Why is it important?
With a manager account, you have control to set up an account structure that reflects the entirety of your business with Amazon. After a one-time setup, you can use manager account to navigate to your sponsored ads or Amazon DSP campaigns. This will allow you to monitor your overall performance, click on the account that needs your attention, and make any necessary optimizations.
- Overview: View and export performance and delivery metrics that span full-funnel ad-programs (sales, spend, orders, clicks, impressions, detail page views, purchase rate, ROAS etc.). in a CSV file.
- Improved navigation: Easily navigate between your sponsored ads and display campaigns. With a new account switcher, use a single login to switch tasks between different types of campaigns.
- User and access management: Now, you can give users access to a subset of accounts by grouping the advertisers in a manager account. So, if you are an agency, you can create a manager account on behalf of advertiser and give them access to performance metrics.