Accelerate Amazon Marketing Cloud workflows with Ads Agent (beta)

What launched?

Amazon Ads announced Ads Agent and a new skill for Amazon Marketing Cloud (AMC) that boosts productivity and efficiency. Building on audience SQL generation and integrated product support, Ads Agent will also enable analytics SQL generation through natural language interactions. These capabilities help users streamline complex query development, create sophisticated audiences, and access real-time guidance on AMC features and best practices.

Generate analytics SQL queries through natural language conversations with Ads Agent in AMC

Why is it important?

Built on Amazon Bedrock, Ads Agent helps teams reduce the time required to develop complex queries in AMC from hours to minutes. By enabling analysts to focus on understanding what's driving their results instead of writing complex queries, Ads Agent helps organizations gain greater value from AMC's sophisticated measurement and audience suite. Unlike other SQL generation tools that are not natively integrated into AMC, Ads Agent has deep knowledge of AMC datasets, syntax, and privacy rules and is available directly in the product—enabling users to inspect, refine, and control query logic while dramatically reducing time-to-value.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: United Kingdom, Germany, Spain, Italy, France, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
• Middle East: Israel, Egypt, Morocco, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait
• Asia Pacific: Australia, New Zealand, Japan, China, India, Singapore

Who can use it?

• Anyone with access to Amazon Marketing Cloud

Where do I access it?

• Select "Ask AI for AMC help" in the Amazon Marketing Cloud navigation bar