Twitch video media event signals now available in Amazon Marketing Cloud

April 26, 2021

What launched?

Twitch video media event signals purchased through Amazon DSP are now available in Amazon Marketing Cloud.

Why is it important?

Advertisers can now run queries over Twitch media event signals in Amazon Marketing Cloud to gain in-depth learning on the reach, engagement, and conversion of their Twitch video campaigns. In addition, you can perform custom analytics across Twitch video media and other media supplies including sponsored ads, display, Streaming TV ads , video, and audio. This helps you obtain more comprehensive cross-media insights on audiences, customer journey, and channel effectiveness.

Twitch is a live streaming service and enthusiastic community for gamers and fans alike. Together, Twitch and Amazon Ads give modern consumers engaging content, immersive experiences, and opportunities to connect with people and brands who share their passions. Adding Twitch video campaign to you media mix to engage with the Twitch community and reach a broader and unduplicated audience.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • Europe: United Kingdom, Germany, France, Italy, Spain
  • Asia Pacific: Australia, Japan

Who can use it?

  • Registered Amazon Marketing Cloud advertisers with Twitch video media campaigns purchased through Amazon DSP. This includes both self-service advertisers and managed-service advertisers of Amazon DSP.

Where do I access it?

  • Amazon Marketing Cloud
  • Amazon Marketing Cloud API