Twitch audiences in Audience Builder now available in beta
June 1, 2021
Twitch audiences are now available to advertisers worldwide in Audience Builder in Amazon DSP.
Why is it important?
Build audiences based on streaming signals with Twitch. Using Audience Builder, you can now build and engage with audiences that have streamed content on Twitch based on channels, genres, or games with a 30-day lookback window. You will also be able to augment these audiences with Amazon shopping and streaming signals available on Audience Builder on a line item level.