Launch announcement

Twitch display inventory now available in Amazon DSP

December 14, 2022

What launched?

Twitch display inventory is now available in the Amazon DSP for both managed service and self-service advertisers globally. Advertisers can incorporate Twitch into their web display campaigns as non-guaranteed open auction inventory.

Advertisers will have access to Twitch's Stream Display and Standard Display inventory. Twitch Stream Display are 728x90 ad creative units that run directly below the Twitch video player and Standard Display are 728x90 and 300x250 units that serve across Twitch's browse pages.

Twitch's Stream Display
Standard Display inventory

Why is it important?

Twitch display ads in Amazon DSP can help provide novel, incremental reach to first-party Amazon audiences. This unique inventory increases options for greater programmatic supply within Amazon DSP for advertisers. Twitch display provides advertisers with new highly visible yet non-interruptive formats to connect with the Twitch community.

Where is the feature available?

  • North America: United States

Who can use it?

  • Self-service
  • Managed-service

Where do I access it?

  • Amazon DSP