Launch announcement
Measure audience with Streaming TV incremental household reach
March 26, 2024
What launched?
Advertisers on Amazon DSP now have access to incremental reach reporting for their streaming TV campaigns. This new measurement report quantifies the incremental unique audience that Streaming TV (STV) campaigns have reached compared to their linear TV campaigns.
Why is it important?
As consumers are shifting their entertainment viewing habits from linear to streaming, advertisers are similarly moving their ad budgets. The STV Incremental Reach measurement product enables advertisers to see the number of unique households who have seen their ads on STV and better understand the value of their budgets being shifted from linear to STV. STV Incremental Reach complements the Incremental Reach Forecast already available in the STV channel planner, so that advertisers can compare their past performance with potential reach.
Where is the feature available?
- North America: United States
Who can use it?
- Amazon DSP managed and self-service Streaming TV advertisers
Where do I access it?
- Advertisers can access these metrics on the ads console → Measurement and Reporting → Amazon DSP reports → Campaign Reports.