Drive traffic to your Store with Sponsored Brands video creatives
October 24, 2022
What is launching?
Sponsored Brands is expanding their video ad format capability to connect shoppers with Stores on Amazon. We are launching a new feature to enable advertisers to use their video ads to redirect shoppers to their Store landing page.
Why is it important?
By enabling video creatives within Sponsored Brands to now link to Stores, advertisers will have a powerful new tool they can use to further increase traffic to their Stores. This new feature drives brand growth by introducing shoppers to a brand's broader product catalog and increasing direct engagement through the Store environment. Brands will be able to tell their story in their own voice, without any distractions from other brands or offers.
Here's an example of an ad format within Sponsored Brands
When choosing to use video as an ad format within Sponsored Brands, you will now have the option to choose your Store on Amazon as the landing page for your ad.
During the creative creation you will now be able to add branded components like brand name, logo and headline, together with your video ad and your selected product.
Where is it available?
Where do I access it?
- Advertising console
- Amazon Ads API
Who can use it?
- Registered sellers