According to eMarketer viewers are watching connected TV for 2 hours a day, and we’ve made it easier than ever to add TV to your marketing mix. In an Amazon internal study, advertisers that utilized more than one video solution had +44% incremental reach and +73% purchase rate, compared to advertisers that only utilized one.
Now, advertisers can easily get started with Streaming TV, with no minimum spend requirements, daily budgets, and evergreen campaigns. Amazon's first-party insights help brands brands reach audiences based on likely content interests such as music videos, video games or dramas as well as product categories on Amazon like headphones or running shoes. Finally, Sponsored TV ads are eligible for interactive ad formats to help you connect with viewers as you reach new audiences.
As part of this launch, we have released Sponsored TV APIs; these REST API that supports 7 resources, including creatives, creative preview, moderation, targeting, ad groups, ads, and campaigns. Clients can use HTTP methods to perform action on these API resources as defined in the API contract. Please see our developer guide for more information.