Introducing suggested products sort option for Sponsored Products

April 14, 2022

What launched?

The suggested sort option in the product selector is now available to vendors and sellers when creating Sponsored Products campaigns. When you use the suggested sort option, we’ll filter your catalogue to select products that have the highest chance of being clicked on, and order them for you, with products most likely to engage shoppers at the top of the list.

Suggested products dropdown feature

Suggested products dropdown feature

Why is it important?

Including suggested products in your Sponsored Products campaigns can help increase the chance of customers engaging with your ads. We use machine-learning models to identify products with a high likelihood of being clicked on if advertised. We create this prediction based on the information a customer can view about your product, such as the description, imagery, and shopper reviews.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden
  • Middle East: United Arab Emirates, Saudi Arabia
  • Asia Pacific: Australia, Japan, Singapore

Who can use it?

  • Vendor
  • Sellers

Where do I access it?

  • Advertising console